Why we are data driven

Recently, Erica Swallow wrote a great article about some simple tools to create Infographic resumes. We were very happy that she mentioned Kinzaa as well. We like Erica for two reasons:

1. She “gets it” about infographic resumes. Most of us don’t ride horse-drawn buggies any more. Why then do we continue writing (or trying to write) text resumes?

2. Erica was one of the first people to create her profile on Kinzaa (even though we are in beta) and graciously gave us her feedback. Go Erica!

There are quite a few infographic resume Websites springing up these days. There is a reason why. Unemployment is sky-high, and job-seekers want and need ways to stand out in the crowd. A lot of these Websites offer different themes, customizations and so on. Its a lot of fun to try these out.

We’ve taken a different approach. We’ve been thinking about this problem for years, and in fact count a PhD (with a Human Resources specialization) amongst one of our advisers.

Let’s explain our approach with an example. If you looked at my text resume or my online profile, you’d see that I had years of experience in Linux, networking, systems programming and so on. You might think I’d be a perfect candidate to go work for any large technology multinational. In fact nothing could be further from the truth .

You see, my plain old profile, whether its text-based or infographic, doesn’t indicate that I prefer working in small teams at smaller companies. It doesn’t indicate that I like working with interesting new products and that I like a certain amount of risk and challenge.

This is why Kinzaa has taken a data-driven approach.  Yes we want job-seekers to be able to highlight their skills in an easy manner. But we also want employers to get a complete idea of the job-seeker in one glance.

Infographics really is just a tool for us to get there.


About us

Our goal is for your resume to accurately reflect your talents, strengths and experience in a format that takes minutes to create and seconds to review.

The Problem: We spoke with dozens of job-seekers and employers. Not one job-seeker said they liked to write a resume. All the employers said reading text based resumes is a slow, inaccurate and tedious process.

The Solution: We believe what is needed is something that provides specific details on skills, experience, work environment, personality and objectives while still being easy to review. An employer has to sort through dozens or hundreds of resumes to select the few they want to contact. They need to be able to make a judgment in less than five minutes about whether this person is worth more time.

Meanwhile job-seekers need a way of describing themselves in a manner that is easy.

Infographics is a way of describing information in a visual or graphical form.

Infographics provides the format that sets you apart from the crowd. Employers get the specific information they crave in a single glance and they can quickly form an accurate picture of you in their mind. Infographics help job-seekers such as you standout. Your skills are clearly described and employers see you in the brightest possible perspective.

Our mission is to help people get the job they want and will thrive in. We want to maximize and utilize talent for optimal functioning of the individual and the organization they work in. We know each person has a unique talent that is waiting to be expressed and we want to build a system that unlocks that talent for the greater good. We do that by quickly assessing the individual and representing their skills, experience, personality and objectives in an easy to review infographical format. Employers create their ideal profiles and Kinzaa will instantly align the best candidates with the ideal employers.

At Kinzaa we are changing the way the world views the job search process. We are using infographics combined with advanced matching tools to dramatically alter the connection between job-seeker and employer. We want every job-seeker to have these powerful tools in their hand.

Still have questions? Check out our FAQ. Otherwise go ahead and register so you can start creating your infographic resume!