Why we are data driven

Recently, Erica Swallow wrote a great article about some simple tools to create Infographic resumes. We were very happy that she mentioned Kinzaa as well. We like Erica for two reasons:

1. She “gets it” about infographic resumes. Most of us don’t ride horse-drawn buggies any more. Why then do we continue writing (or trying to write) text resumes?

2. Erica was one of the first people to create her profile on Kinzaa (even though we are in beta) and graciously gave us her feedback. Go Erica!

There are quite a few infographic resume Websites springing up these days. There is a reason why. Unemployment is sky-high, and job-seekers want and need ways to stand out in the crowd. A lot of these Websites offer different themes, customizations and so on. Its a lot of fun to try these out.

We’ve taken a different approach. We’ve been thinking about this problem for years, and in fact count a PhD (with a Human Resources specialization) amongst one of our advisers.

Let’s explain our approach with an example. If you looked at my text resume or my online profile, you’d see that I had years of experience in Linux, networking, systems programming and so on. You might think I’d be a perfect candidate to go work for any large technology multinational. In fact nothing could be further from the truth .

You see, my plain old profile, whether its text-based or infographic, doesn’t indicate that I prefer working in small teams at smaller companies. It doesn’t indicate that I like working with interesting new products and that I like a certain amount of risk and challenge.

This is why Kinzaa has taken a data-driven approach.  Yes we want job-seekers to be able to highlight their skills in an easy manner. But we also want employers to get a complete idea of the job-seeker in one glance.

Infographics really is just a tool for us to get there.