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Erica Swallow

Blogger

New York

Bachelor's in Int'l Business & Marketing from New York University.

High School from Paragould High School.

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Life is an adventure, and I'm on a journey to discover everything it has to offer. I aim to delight people with my creativity and passion.

Skills

Writing
Social Media
Digital Marketing
Brand Management

Work History

5 years

Total experience

Feb 2006 - Current

City Winery, New York, NY

Founding Blogger

Sep 2011 - Current

- Manage the City Winery blog during the 2011 harvest season 

Mashable, New York, NY

Associate Editor, Partner Content

May 2010 - Sep 2011

- Manage growth and processes of the supported content program, which includes top advertisers, like BlackBerry, British Airways, Buddy Media, Dell, Ford, Gillette, GM, IBM, Intel, Lexus, Nordstrom, Philips, Poynter, Rackspace, Samsung, Sony Ericsson, Sprint, UPS, Verizon and Webtrends, among others

- Cover the business and marketing beat. See my writing portfolio at: mashable.com/author/erica-swallow

- Contribute to the American Express OPEN Forum small business blog. See my recent contributions here: http://www.openforum.com/connectodex/mashable?username=erica-swallow-1 

Bloomingdale's, New York, NY

Online Marketing Associate

Sep 2009 - Dec 2009

- Monitor Bloomingdale’s-branded social media sites and blogger outreach strategies

- Report on and analyze social media performance, monthly traffic and sales reports

- Assist with The Registry marketing strategy, including development, partnerships, execution and performance tracking 

The New York Times, New York, NY

Social Media Marketing Consultant

Dec 2009 - May 2011

- Consult with digital marketing team on social media marketing strategy and implementation.

- Supervise and collaborate with social media interns. 

Saatchi & Saatchi, New York, NY

Account Management Intern, Olay

Jun 2008 - Sep 2008

- Assisted Account Management department on Olay team

- Researched relevant skincare trends for monthly Skincare Trends magazine

- Compiled and analyzed competitor product, line, and advertising research

- Created organization system and search spreadsheet for Olay global print and TV creative work 

The New York Times, New York, NY

Buzz Marketing Intern

Oct 2008 - Sep 2009

- Assist with social-media marketing strategy.

- Update social-media sites (Facebook, YouTube, Bebo, Ning, etc), internal marketing blog, ad tracker and clip report on daily basis.

- Analyze social-media marketing results and update digital awards calendar on weekly basis. 

Transcendent International, LLC, New York, NY

Marketing Research Assistant

Mar 2007 - Sep 2007

- Researched the Healthcare Information Technology Industry

- Reported on pricing strategies, competitor offerings, and possible partnership options for healthcare language-learning software 

New York University, New York, NY

Office of Global Programs Intern

Jan 2007 - Sep 2008

- Coordinate events for study abroad returnees (dinners, shows, outings, etc.)

- Speak to prospective study abroad students about my experiences abroad and visa application process

- Create and edit Shanghai guide and manage guide team: http://www.nyu.edu/studyabroad/pdf/GA.Shanghai.Guide.pdf 

New York University, New York, NY

Marketing Research Assistant

Feb 2006 - May 2006

- Assisted Marketing Professor Amitav Chakravarti in field research and analysis

- Designed, administered, and supervised marketing research studies about personal decision-making 

Education

  • PhD
  • Masters
  • Bachelors
  • Associates
  • High School
-
-

New York University

Int'l Business & Marketing

Graduated 6/2009

-

Paragould High School

Graduated 5/2005

Personality

Where I want to work

Company size

Small
Large

Job security importance

Low
High

Challenge level

Easy
Scary Huge

Culture

Wild
Conservative

Decision making

Fast
Careful

My current skills

Leverage Them
Learn New Ones
Work environment I want

Length of average day

4 hours
8 hours
16 hours

Team size

Solo
20 people
50+ people

Noise level

Quiet
Loud

Dress code

Very Casual
Business Formal

Travel

None
50%
100%

Rules

Nope
Like Them
My skill characteristics

Persistence

Some
Never Quit

Decision speed

Cautious
Fast

Risk taking

Hate it
Love it

Technically

Not So Much
Better Than Most

Attention to detail

Not So Much
Perfection

My skills are

Growing
The Best
Preferred neighborhood
  • Location

  • Urban

    Suburban

  • Near

  • Dining / Shops

    Public Transit

  • Willing to

  • Commute

    Relocate

    Work remotely

Expected benefits
  • Matching 401K

  • >2 Weeks Vacation

  • Free Cafeteria

  • Child Care

  • Education Reimbursement

  • Stock Options

  • Gym

  • Skills Training

  • Career Growth