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Erica Swallow
Blogger
New York
Bachelor's in Int'l Business & Marketing from New York University.
High School from Paragould High School.
Life is an adventure, and I'm on a journey to discover everything it has to offer. I aim to delight people with my creativity and passion.
Skills
Work History
5 years
Total experience
Feb 2006 - Current
City Winery, New York, NY
Founding Blogger
Sep 2011 - Current
- Manage the City Winery blog during the 2011 harvest season
Major Responsibilites
- 80% Blogging
- 15% Cellar Work
- 5% Promotion
Mashable, New York, NY
Associate Editor, Partner Content
May 2010 - Sep 2011
- Manage growth and processes of the supported content program, which includes top advertisers, like BlackBerry, British Airways, Buddy Media, Dell, Ford, Gillette, GM, IBM, Intel, Lexus, Nordstrom, Philips, Poynter, Rackspace, Samsung, Sony Ericsson, Sprint, UPS, Verizon and Webtrends, among others
- Cover the business and marketing beat. See my writing portfolio at: mashable.com/author/erica-swallow
- Contribute to the American Express OPEN Forum small business blog. See my recent contributions here: http://www.openforum.com/connectodex/mashable?username=erica-swallow-1
Major Responsibilites
- 50% Editing
- 30% Writing
- 20% Management
Bloomingdale's, New York, NY
Online Marketing Associate
Sep 2009 - Dec 2009
- Monitor Bloomingdale’s-branded social media sites and blogger outreach strategies
- Report on and analyze social media performance, monthly traffic and sales reports
- Assist with The Registry marketing strategy, including development, partnerships, execution and performance tracking
Major Responsibilites
- 50% Social Media Strategy
- 35% Social Media Strategy
- 15% Reporting
The New York Times, New York, NY
Social Media Marketing Consultant
Dec 2009 - May 2011
- Consult with digital marketing team on social media marketing strategy and implementation.
- Supervise and collaborate with social media interns.
Major Responsibilites
- 30% Social Media Management
- 50% Social Media Strategy
- 20% Reporting
Saatchi & Saatchi, New York, NY
Account Management Intern, Olay
Jun 2008 - Sep 2008
- Assisted Account Management department on Olay team
- Researched relevant skincare trends for monthly Skincare Trends magazine
- Compiled and analyzed competitor product, line, and advertising research
- Created organization system and search spreadsheet for Olay global print and TV creative work
Major Responsibilites
- 60% Research
- 30% Competitive Analysis
- 10% Administrative
The New York Times, New York, NY
Buzz Marketing Intern
Oct 2008 - Sep 2009
- Assist with social-media marketing strategy.
- Update social-media sites (Facebook, YouTube, Bebo, Ning, etc), internal marketing blog, ad tracker and clip report on daily basis.
- Analyze social-media marketing results and update digital awards calendar on weekly basis.
Major Responsibilites
- 75% Social Media Management
- 20% Social Media Strategy
- 5% Reporting
Transcendent International, LLC, New York, NY
Marketing Research Assistant
Mar 2007 - Sep 2007
- Researched the Healthcare Information Technology Industry
- Reported on pricing strategies, competitor offerings, and possible partnership options for healthcare language-learning software
Major Responsibilites
- 60% Research
- 30% Reporting
- 10% Administration
New York University, New York, NY
Office of Global Programs Intern
Jan 2007 - Sep 2008
- Coordinate events for study abroad returnees (dinners, shows, outings, etc.)
- Speak to prospective study abroad students about my experiences abroad and visa application process
- Create and edit Shanghai guide and manage guide team: http://www.nyu.edu/studyabroad/pdf/GA.Shanghai.Guide.pdf
Major Responsibilites
- 80% Administration
- 15% Coordination
- 5% Speaking
New York University, New York, NY
Marketing Research Assistant
Feb 2006 - May 2006
- Assisted Marketing Professor Amitav Chakravarti in field research and analysis
- Designed, administered, and supervised marketing research studies about personal decision-making
Major Responsibilites
- 80% Research
- 10% Administration
- 10% Ideation
Education
- PhD
- Masters
- Bachelors
- Associates
- High School
New York University
Int'l Business & Marketing
Graduated 6/2009
Paragould High School
Graduated 5/2005
Personality
Company size
Job security importance
Challenge level
Culture
Decision making
My current skills
Length of average day
Team size
Noise level
Dress code
Travel
Rules
Persistence
Decision speed
Risk taking
Technically
Attention to detail
My skills are
Location
Near
Willing to
Urban
Suburban
Dining / Shops
Public Transit
Commute
Relocate
Work remotely
Matching 401K
>2 Weeks Vacation
Free Cafeteria
Child Care
Education Reimbursement
Stock Options
Gym
Skills Training
Career Growth
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