profile

Adeel Lakhani

Blood Type: E (Entrepreneur) +

Karachi, 75600, Pakistan

Skills

Equity Investments & Trading

Decision Making & Execution

Ability to Work & Deliver Under Pressure

Business Development

About

E: ALAKS76@gmail.com M: +92-333-222-4243 Age: 38 Entrepreneurial Blood is in my veins. My grandfather started from scratch in the early forties in pre-partition India, picking tobacco leaves by hand and after a lot of struggle and hard work, got a lucky break to set up a cigarette factory in Pakistan, from where he never looked back. My father built on this platform and grew it manifold. In addition, he set up other profitable, diversified ventures and currently heads their operations. On

Education

LUMS

MBA , MBA

June 2006 - June 2006

Indiana University

B.Sc. in Finance & MIS , B.Sc. in Finance & MIS

December 1999 - December 1999

Karachi Grammar School

June 1995 - June 1995

Experience

Owner & Chief Entertainment Officer (CEO)

DVD Direct , Karachi

July 2013 - January 2015

www.DVDdirect.biz • Pakistan's biggest online video delivery store. • Bought a loss making entity and transformed it into a profitable, high volume, high margin business achieved via: - Exceeding Customer Expectations - Improvement in Product Quality - Innovative & Cost Effective Marketing Techniques - Diversification of Product Mix - Optimization of Delivery Routes - Partnerships with other Online Vendors - Creating a better Work Environment

Management
Marketing
Finance
Head of Investments

B.K. Saadaan (Pvt.) Limited , Karachi

March 2012 - January 2015

www.bksaadaan.com • Manage company investments in equities and money markets. • Actively trade in the Karachi Stock Exchange (KSE) through the use of online trading platforms. • Skilled in the interpretation of price charts through the use of candlestick patterns, Eliott Wave analysis and various other technical indicators (RSI, STS, OBV, MACD, MA, EMA). • Generated a 47% ROI in FY 2015 (July 2014 - June 2015).

Investments
ex: Gardening
ex: PHP
Co-Founder, Partner & Chief Food Officer (CFO)

Gourmet Burger Company (GBC) , Karachi

November 2010 - December 2013

www.gbco.pk •Along with a college buddy, conceptualized a gourmet burger delivery service and in less than 18 months, transformed it into a highly profitable and leading casual dine in and delivery restaurant in Karachi. •According to members of popular social media food groups, GBC ranked in the TOP 5 burger places in Karachi based on overall taste and quality. •Wore different hats e.g. marketing, finance, operations, administration, supply chain, vendor management, accounting, IT and so forth on a daily basis to ensure that GBC continued to operate efficiently and profitably. • Sold off the venture at a considerable profit in December 2013.

Supply Chain and Vendor Management
Finance, Accounting and Working Capital Management
Marketing and Brand Management, Building and Maintaining Web Presence
Head - Int. Marketing & Business Development

Souvenir Tobacco Company Limited , Karachi

April 2009 - May 2015

www.souvenir-tobacco.com • Developed Export Markets for Cigarettes & Tobacco. Current focus is on West African region. • Incorporated Branch Office (Globiz Tobacco Trading LLC) in UAE in 2013. • Designed company website and responsible for managing web presence on international trade sites. • Researched various cigarette brands, their associated sales and price movements for the last decade. • Traveled with marketing team to different parts of Pakistan to successfully implement and monitor new push marketing schemes for “Melburn” brand. • Studied buying patterns of smokers based on past data and made recommendations for increase in sales and brand awareness. • Wrote various reports for Reemtsma / Imperial Tobacco Company on the Pakistan cigarette industry including import requirements on cigarettes, tax structures on various categories of cigarettes, wholesale & retail structures, market share of leading brands, and an industry overview.

Marketing
Business Development
ex: PHP
Co-Founder & Partner

Alternative Marketing Concepts (AMC) , Karachi

July 2006 - March 2009

www.altmc.net • Founded in 2006, Alternative Marketing Concepts (AMC) is an independent, interactive marketing & web development agency that is focused on building effective marketing campaigns that combine creativity, interactivity and technology. • We work extensively with our clients to gain a deeper understanding of their needs and requirements, enabling us to come up with customized solutions for them. Our targeted clients belong to a broad spectrum of industries such as sports, media, telecom, fashion, entertainment, banking and many others. • Current Involvement is that of a Non Executive Equity Partner.

Project Management
Accounting and Finance
Administration
Associate Consultant

Breakaway Solutions , Redwood City, California

April 2000 - October 2000

www.breakaway.com • Worked on full Software Development Life Cycle for NetMercury (http://www.netmercury.net/) and implemented Oracle iStore E-Commerce package for them • Used different HTML and graphic applications for Front End development of NetMercury’s website • Interacted with and advised client during system requirements and software selection phase for NetMercury • Headed a research project on various E-Procurement software packages • Attended Wireless Developers Conference 2000 to gain knowledge in WAP, WML and VXML technology

Coding and Development
Research and Training
Meeting Clients

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

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