profile

Alban Kastrati

PR Expert

Prishtina, Kosovo

Skills

Communication

Marketing Communications

B2B Sales

Social Media

Education

South East European University

Marketing , Marketing

June 2007 - June 2007

Experience

Public Relations Expert

IPKO Telecommunications LLC

September 2008 - October 2011

Assist strategies/actions to monitor and foster favourable public opinion, image etc. Draft press releases, articles and conference speeches for the media and other Communications materials events as per approved communication plan. Respond to enquiries from the media when asked from the Head of PR Department. Develop strong, credible network of media contacts. Identify and propose community sponsorship opportunities and events that have high PR value and enhance corporate image. Screens the media (domestic and international) for articles, publications, opinions etc, related to and its lines of business and industry. Prepare monthly analyses of media and PR activities Responsible for selecting, preparing and editing content to be published in websites, portal and other publications Handle the printing and publication needs of PR Department Generate ideas and proposals for new content and publications

Media Relations
Press Agentry
CSR
Marketing Communications / Media Planning Officer

IPKO Telecommunications LLC

June 2007 - August 2008

Confers with marketing manager and project manager and creative team to establish media goals, objectives, and strategies for advertising campaign. Studies demographic data and consumer profiles to identify desired target audiences for online advertising. Evaluates editorial content and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience.

Media Planning
Sponsorships
BTL
(Part Time) Marketing Campaign Project Manager

South East European University

April 2007 - June 2007

Identified, defined, created and evaluated overall SEE University campaign. Provided leadership and direction to marketing associates to guide the creation of marketing re-positioning strategy and ensured project compatibility to objectives. Planned and led execution of IMC campaign that re-positioned SEEU as “University of Opportunities”. In 2007, SEE University reached the highest number of student registrations since its foundation.

Campaign Manager
Brand Positioning
Strategist
Account Executive

Universal Mc Cann Erickson, Skopje Macedonia

January 2007 - May 2007

Communication with client, management, and internal departments to coordinate overall marketing effort. Played integral role in Coca Cola’s campaign developments for Kosovar market.

Account Mngmt.
Branding
Labels
Marketing Assistant

Business Development Center

September 2006 - January 2007

Public Relations Officer

UNIVERSUM University

July 2006 - October 2006

PR and Marketing
Student Admissions
Head

Business Club SEE-University, Macedonia

December 2005 - January 2007

Club Management

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

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