Alison Massey

Marketing and Ecommerce Director

Hong Kong


Digital marketing & ecommerce specialist

Online acquisition strategist

All round traditional marketer

Ground-up brand builder


Seasoned marketing, ecommerce, communications director; Proven board-level experience of objective setting and planning into delivery of profitable new-business income and retention; Extensive line management skills - performance review, learning and development, task allocation; Online skill set - design and build, display advertising, search marketing, affiliate marketing, social media, email communication and extranet design; Traditional skill set - press advertising, collateral production, events, sponsorship, print, PR, and television production Extensive communications experience in international organisations.


Chartered Instit. of Marketing

Marketing , Marketing

September 1993 - September 1993

Queen Margaret College

Applied Consumer Studies , Applied Consumer Studies

October 1992 - October 1992

Dunoon Grammar School

July 1989 - July 1989


Marketing and Ecommerce Director

Now Health International , Hong Kong

March 2010 - January 2012

Reporting to the CEO, this is a Board-level position. I have been fully responsible for creating the Now Health brand from scratch - including naming the business, creating the brand, proposition and ecommerce platform in an international environment.

Ecommerce/direct sales
Traditional marketing
Web design and build
Head of Direct Business

Aetna Global Benefits , London

January 2008 - February 2010

Reporting to the President of Aetna Global Benefits, I was responsible for the direct channel of distribution through the ecommerce and telesales means of conversion.

Direct sales
Digital marketing
Web design and build
Marketing and Communications Director

Goodhealth Worldwide , London

November 2005 - March 2008

Reporting to the Global Managing Director, I was responsible for the complete marketing, digital, and internal communication strategy and tactics; delivered across the globe to brokers, individual customers, group customers, partners, staff and providers.

ex: Management
ex: Gardening
ex: PHP

Workplace personality


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