Alyona Kalachova

Vasilenka street, 13



project management

marketing strategy

online maketing

public relations



Marketing, Public Realtions , Marketing, Public Realtions

June 2009 - June 2009

Kyiv institute of investment m


Marketing & PR Manager

ANROM Social Business , Kyiv

March 2012 - July 2012

Jive Software partner in Ukraine and CIS, IT. Main responsibilities: • rebranding, development of new corporate identity, web-site, marketing materials; marketing analysis, designing of marketing strategy, monitoring of competitors activities; leading of corporate blog; writing of articles and releases; social media marketing; co-PR with clients; project management for conference and awards: development of project, promotional strategy, projects web-sites. Number of assistants: 2. Company staff: 14

web-site development and management
Public Relations
Marketing & PR Manager

Miltonia Pharma , Kyiv

June 2010 - March 2012

Official distributor of Bauerfeind in Ukraine (Health Care). Main responsibilities: • marketing analysis, development of marketing & PR strategy, budget planning, implementation; • ATL and BTL activities, opening of sales points, organization of trainings for staff; • development of marketing materials, writing of articles; • communications with manufacturer, marketing reports; • building of relations with partners; • Internet marketing (development and leading of company web-sites; seo, context advertisement, forums, internet shops, banners, pr articles; monitoring of competitors activities) Achievements: • sales increase by 150%; • launches of 20 new products; • participating in CRM system development; • development of 2 company web-sites; • development of loyalty program for customers; • taking part in development of company corporate identity; Number of assistants: 2 office, 12 field.

Public Relations
web-site development & management
Marketing Coordinator for CIS

SDM Pharma , Kyiv

January 2009 - June 2010

Health & Bеauty Care segment, Marketing & distribution. Main responsibilities: • marketing coordination between European manufacturers and Ukraine and CIS countries; • assisting to CIS companies in marketing issues; • participation in developing of marketing plans, budgets and product cycles for CIS; • participation in marketing reports preparation; • translation of registration and marketing materials; • coordination and development of pack and sticker designs, marketing tools etc.; • orders of marketing materials for CIS countries and control of marketing budgets; • organization of meeting and conferences with the participation of foreign partners; • web-site content, newsletters; • coordination for product registration process. Achievements: • development of effective marketing plans for CIS countries; • development and conducting of corporate newsletter. Company staff: 50 approx.

Marketing plans, budgets, product cycles, marketing reports
Development & orders of marketing materials
Advertising Manager

Portal UkrNet , Kyiv

September 2008 - February 2009

Responsibilities: • development of media plans, presentations, support of orders, adjustment of plans, preparation of reports, preparation of documents and control of document circulation, preparation of price-lists, control of debts. Company staff: 300 approx. Clients: 1+1, (STB),,,,, X-Trade Brokers, Advertising agencies: Optimum Media, Echo, Advert etc.

Account management
Media plans, presentations

Workplace personality


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