profile

Amber Presley

Public Relations and Social Media Consultant

Skills

Client Management

Social Media Strategy

Media Relations

Writing and Collateral Development

About

Skilled professional experienced in internal and external communications including social media implementation, crisis communications, media relations, research and creation of publications including newsletters and brochures, as well as management of vendors, company PR firm and interns.

Education

Texas State University

Public Relations , Public Relations

December 1998 - December 1998

Experience

Consultant

Freelancer - Public Relations, Communications and Social Media , Texas

August 2010 - January 2012

Social media strategy and account management, social media content creation, Facebook ad development, industry research and benchmarking, writing for emails and newsletters.

Social Media Strategy
Public Relations and Social Media Manager

Keller Williams Realty, Inc. , Austin

January 2008 - January 2012

Develop and implement social media strategy on sites including Facebook and Twitter, as well as the corporate blog. Coordinate national and local media opportunities for offices and KW HQ, develop executive messaging, write for press releases, award opportunities and communications collateral. Social media sites created and/or managed: facebook.com/kellerwilliamsrealty, facebook.com/realestateshift, facebook.com/greenyourhome, facebook.com/yourfirsthome, facebook.com/shiftcommercial, facebook.com/millionaireagent, facebook.com/millionaireinvestor, twitter.com/kwri as well as the KW Blog, blog.kw.com.

Social Media Strategy
Media Relations
Writing
Sr. Director of Marketing and Public Relations

Boys & Girls Clubs of San Francisco , San Francisco

March 2006 - March 2007

Regional media relations, brand management for nine sites, writing for internal and external publications including annual reports, newsletters, press releases and company Website. Managed marketing budget, print and graphic design vendors, along with video production company.

Collateral Development
Brand Management
Media Relations
Public Relations Consultant

Wells Fargo Funds , San Francisco

July 2004 - January 2005

National media relations, oversaw analyst updates, wrote for internal newsletters, wrote for internal and external product announcements.

Media and Analyst Relations
Internal Communications
Writing for External Communications
Internal Communications Specialist

Target , Hayward

October 2003 - July 2004

Executive messaging and support, wrote for internal corporate announcements, developed and executed communications plans for internal clients for Target Corporation at Mervyn's HQ.

Executive Messaging
Internal Communications
Communications Strategy
Director of Marketing and Public Relations

Boys & Girls Clubs of Greater Houston , Houston

May 2001 - February 2003

Local media relations, developed internal communications program, created quarterly newsletter, annual report, wrote for external and internal collateral.

Media Relations
Collateral Development
Brand Management
Account Executive

Edelman , Houston

December 1999 - April 2001

National media relations, writing for client collateral including press releases and fact sheets, industry research, editorial calendar research and pitching.

Media Relations
Writing
Client Management

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

N/A

Commute

Relocate

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