profile

Angela Bird

Marketing and Communications Specialist

Midland, L4R4S6, Canada

Skills

Marketing & Communications Strategy

Market Research

Coordinating Special Events

Social Media Strategy

About

A creative, effective and articulate marketing communications professional with the proven ability to acquire and apply branding and market knowledge quickly and easily. Brand Management, Communications and Marketing expertise has been honed in the luxury products industry. I bring a positive can-do entrepreneurial attitude to my work, am detail-oriented and am always finding new opportunities to improve product exposure and market share. Graduated BA Communications - Information Technology and a Business Certificate in Marketing.

Education

Georgian College

Business Studies Marketing , Business Studies Marketing

2010 - 2010

Brock University

Communications Info Tech , Communications Info Tech

2000 - 2000

Experience

Marketing Associate

Munro Ltd. , Utopia, ON

May 2012 - October 2012

Conducted market research on a wide range of product lines. Developed and published marketing literature. Developed a brand identity document including a style guide for logo use, drawing templates, procedures for promotional and public relations opportunities. Fostered relationships with key contacts at industry associations. Standardized the branding of internal and external documents. Interviewed stakeholders and subsequently wrote case studies for inclusion on website and in product literature.

Brand Identity
Collateral Development
Case Studies
Market Strategy Manager

Metroland North Media Inc. , Barrie, ON

June 2011 - December 2011

Developed customized multi-media marketing plans for a wide range of businesses to increase market awareness and drive new business. Successfully planned, coordinated and publicized the launch party for North Bay Nipissing News. Developed a social media strategy for the Barrie newspaper office; provided input for messaging to engage Facebook and Twitter audiences with relevant local content. Served as a resource for marketing and market research for the 11 regional newspaper offices. Conducted market research on business-to-business markets and client-specific target markets.

Multimedia Campaigns
Market Research
Digital Media
Marketing Coordinator

Franke Kindred Canada Limited , Midland, ON

January 2005 - April 2011

Responsible for brand communication. Created and updated collateral materials across four brands and in both official languages. Database management, web content management, customer engagement, market research. Coordinated and publicized corporate presence at upscale industry trade shows. Successfully coordinated the initial launch of Franke luxury products into the Canadian market; plus subsequent new product introductions to commercial and consumer markets. Developed relationships with several international divisions in Switzerland, Italy, China and USA. Implemented North American website in English and French with enhanced features. Increased web traffic by 156% in the first year.

Marketing Collateral
Database Management
Special Events
Assistant Category Manager

ICI Paints Inc. , Concord, ON

August 2000 - December 2004

Provided technical product support for internal and external staff. Directed, publicized and administered quarterly sales contests. Administrative support for Category Managers, Marketing and Sales Departments. Coordinate corporate presence at trade shows. Created a Resale Products Catalogue for the use of store managers and sales representatives. It was the company`s first comprehensive guide for this category.

Administrative Support
Coordinate Sales Blitzes
Database Administration

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

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