Marketing Communications Manager
Zoho Corporation , Chennai
May 2008 - May 2012
Heads corporate communications at ManageEngine (a division of Zoho Corp). Responsible for all things PR, media and analyst relations. Coordinate, manage and measure our participation in tradeshows and conferences in ten countries including USA, UK, Australia, New Zealand, UAE, Bahrain, Qatar, Japan and India.
Part of the brand management team. Social media manager.
Zoho Corporation (previously AdventNet Inc.) , Chennai
June 2007 - May 2008
Responsible for marketing the help desk product line at ManageEngine. Created marketing communications including brochures, comparison documents, direct mailers, online advertisements, sales guides, presentations and RFPs. Trained customers to implement ITIL-based strategies within the product line. Listened to customer feedback to influence the product roadmap.
Zoho Corporation (previously AdventNet Inc.)
February 2006 - June 2007
Responsible for marketing the wireless management product line at ManageEngine. Managed website content, making sure they were search engine optimized. Prepared marketing communications including brochures, product sales presentations and online advertisements. Managed, measured and optimized online advertising goals. Worked with product development team and third-party vendors to prepare the product for multi-language versions. Involved in customer support to gauge customer satisfaction and requirements.
November 2001 - January 2004
The job where I met marketing when I was responsible for the complete IT infrastructure. Where I managed corporate websites when planning and executing IT resources like hardware, software and databases. Also designed and delivered a course in system administration. Dabbled in vendor management and customer service.