Alexis Trannoy

[ OccupN/Aation ]

[ City ], [ Zip ], France



Web Content

Product Marketing

Product Management


• 14+ years of experience in the software, game, IT and consumer electronics industries. • Practical experience in marketing and sales of tech products to both general and targeted audiences. • Well-rounded experience in how to create a successful product line: sales strategy, pricing, marketing and channel management. • An entrepreneurial spirit and self-starter, always eager to find and capitalize on new market opportunities. • Enthusiastic evangelist, great at communicating with people and helping them understand the technology. • Strong command of French and English language (written and verbal). • Looking forward to new opportunities based on my experience and skills acquired in fields such as product management, product marketing, e-commerce, online advertising, digital media, social media, e-CRM and email marketing.


Institut Léonard de Vinci

E-Business , E-Business

June 2010 - June 2010

Novancia (Advancia - Trudaine)

Intl Business & Marketing , Intl Business & Marketing

December 1993 - December 1993


E-Commerce & Product Marketing Consultant

OpéraRéseau / Expertease Bridge , Paris area, France

April 2006 - August 2012

• Built 2 online stores (personal project) to test and explore CMS-based e-commerce solutions such as Magento, Prestashop and ePages for future B2C/B2B implementations. • Researched, tested or simulated most of the core parts of an online store such as Data Flow, Payment Systems, CRM, ERP, E-Procurement, Logistics... SEO, advertising, affiliation, social media and Multichannel E-Commerce, including F-Commerce.

ex: Management
ex: Gardening
ex: PHP
Translation Manager


May 2005 - November 2006

Open Source Community Volunteer Using the Web-based translating application project IRMA (International Resource Management Application), a community-based desktop Linux localization initiative, translated or edited 2500+ strings (and checked a few thousands more) of the French version of Linspire 5, a Debian-based desktop Linux distribution [acquired by Xandros in July 2008]

Proof Reading
ex: PHP
Sr Product Marketing Manager

Apacabar , Paris area, France

November 2001 - February 2006

• Managed distribution business with manufacturers and software publishers: €2.5M annual sales, 1/3 of annual turnover (FY 2005-06: €7.3M) • In coordination with international vendors, responsible for the product launch and business plan in France, including marketing and communication strategies. • Translation and correction of marketing materials. • Managed web content on (channel sales) and (direct sales) websites. • Coordinated the catalog production for Apacabar and Softline, up to 5/year. • Sales and marketing coordinator for the supply of French software to the European Apple Online Store. • Implemented media plans: from the purchase of ad space to the validation of the creative design. • Managed participations at exhibitions and seminars. • Attended international trade shows and conferences to identify markets trends and new products with distribution opportunities.

Product Marketing / Product Management
Field Marketing

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