Chris Barlow

Digital Strategy

New Britain, 06053


Digital Strategy

Product Management


Digital Marketing


eCommerce / Product Development / Social Media / Strategic Planning / CRM / Software Development / Executive Dashboards / Budgets / Global / Lean-Agile / User Design / Client & Vendor Relations Meeting challenges head on, I increase efficiencies, enhance service delivery and exceed corporate objectives. Driving program implementations and business process improvements for leaders such as USAA, Standard & Poors, McKinsey & Co and Citibank, I deliver large-scale business systems solutions in deadline-driven environments. An expert in full life-cycle product/project development, I leverage industry-leading eCommerce practices to provide Best-in-Class solutions.


eBanking Product Manager

Webster Financial , Wallingford. CT

August 2011 - May 2012

Lead customer facing eCommerce initiatives including eBanking, Brokerage, Mobile, Internet Marketing and Social Media. Monitor acquisition and transaction funnels with Google Analytics and utilize findings to improve conversion. * Increased Online Loan conversion rate over 250% by reengineering account opening process.

Digital Strategy
Social Media
Product Management
eChannel Director

USAA , San Antonio, TX

September 2006 - May 2011

Created strategies and roadmaps, authoring program requirements for $7.3M budget. Managed 15 investment professionals. Directed full life-cycle of products. *Accessed untapped market, increasing sales. USAA had no online presence for premier investment account (over $500K), being sold exclusively by Advisors. Planned and built product, including tools necessary for analysis, generating over $250M in high-end online sales. *Pitched five-year strategic roadmap including IT development proposals backed by business cases, cost benefit analyses, industry research and customer insights. Presented $7.3M project plan, receiving approval.

Digital Strategy
Marketing Analytics
Product Management
Vice President Product Manager

Citibank Online , Long Island City, NY

January 2004 - August 2006

Managed $1M budget. Produced entire life cycle of online product offerings. Created user-centered design from initiation to closure. Automated manual applications. Oversaw delivery of electronic statements. Created online marketing and adoption campaigns. *Re-engineered process, doubling revenue stream. Citibank Online wanted to increase investment sales during tax season. Seized an opportunity to re-engineer annual IRA contribution process, allowing customers to fund online. Doubled the success of the previous year, resulting in over 1,500 contributions at $3M additional revenue. *Developed project, saving millions. Citibank Online sought to reduce printing/mailing costs, converting to electronic statements. Developed project from scope to roll out of initiative. Launched campaign, creating adoption project consisting of various forms of communication resulting in enrollment of 300K clients. Saved $2M annually.

Product Development
User Centered Design
Independent Contractor

Self , Mount Vernon, NY

June 2002 - May 2004

Strategic Consulting, including business plan & sales strategy development. *Developed marketing campaigns for browser-based Sarbanes-Oxley compliant compensations/benchmarking database. Made presentations and product demonstrations to executives. Created HTML based automation program to tailor client presentations. *Automated process, generating millions. Miavita consultants were spending too much time customizing presentations for web-based programs to HR Managers. Created HTML based automated program, allowing for customization/branding. Reduced preparation time by 80%, helping to generate over $7M in contract revenue.

Project Management
Marketing Campaigns
Sales Automation
Account Manager

McKinsey & Company , New York, NY

January 2000 - June 2002

Created a firm-wide strategy to web-enable industry and functional practice groups. Made international C-Level Executive presentations to gain buy-in and customize knowledge commerce based value propositions. * Created branding synergy, saving millions. McKinsey & Co.’s clients had inadequate web presence, and were inconsistent in branding and functionality. Created scalable templates and global user interface branding standards, obtaining a common technology infrastructure. Managed 30 websites in 13 countries, saving $2M annually. * Re-engineered process. McKinsey & Co. wanted to provide better customer service. Re-engineered Knowledge Management process, creating multi-media “knowledge nuggets” tagged and indexed with complex taxonomy. Reduced research time by 30%, allowing consultants to get up to speed faster and with more confidence.

Strategy Development
Knowledge Management
Marketing Manager

Standard & Poor's , New York, NY

January 1998 - January 2000

Found innovative method to spur sales. Standard & Poor’s wanted to find scalable and cost-effective delivery of products which were on disparate platforms and media. Led creation and launch of modular web-based data platform for brokers and advisors. Grew revenue $8M, receiving McGraw-Hill’s prestigious Five-Star Innovation award.

Sales Support
Senior Marketing Manager

American Express , New York, NY

January 1996 - January 1998

Grew new business. American Express looking to attract new business for online brokerage product. Created strategic affiliate partnership with Wall Street Journal Interactive Edition, offering free subscriptions as incentive for opening new account. Provided successful partnership, resulting in 25% of business unit’s account acquisition.

Affiliate Partnership
Online Acquisition
Vendor Management

Workplace personality


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