profile

Brian Gill

Marketing and Promotional Specialist

New York, 10018, USA

Skills

Microsoft Excel

Branding

Social Media

Consumer Engagement

About

Marketing and Branding enthusiast. Looking for an opportunity to combine creative thinking and analytical reasoning to build brands that make a a difference.

Education

University of Maryland

Marketing , Marketing

May 2011 - May 2011

Experience

Consumer Marketing Coordinator

InterMedia Outdoors, Inc. , New York, NY

January 2012 - January 2013

– Used predictive analytics to accurately forecast marketing campaigns – Cultivated, analyzed, and interpreted consumer data to optimize marketing strategy – Promoted 3 magazines via direct mail with a total budget exceeding $500,000 – Exceeded annual direct mail goal of attracting 36,300 new subscribers – Managed insert card advertising initiative with an annual budget of $450,000 – Created weekly Profit/Loss reports to evaluate brand marketing effectiveness – Emphasized innovative mobile technologies in consumer marketing efforts – Collaborated with senior staff to transition from print to digital publishing tactics – Served as primary point of communication for clients and third party vendors

Campaign Management
P+L Reporting
Print Advertising
Marketing Intern

American Legacy Foundation , Washington, DC

June 2011 - August 2011

– Assisted in the development of national anti-tobacco campaigns, “Truth” and “Ex” – Served as the primary point of contact for consumers of the brands’ online programs – Conducted quarterly social media analysis of Facebook and Twitter – Identified trends and recommended tactics for effective social media engagement

Social Media Analysis
SEO Development
Administrative Duties
Marketing and Internal Branding Intern

Applied Visions, Inc , Northport, NY

May 2010 - August 2010

– Collaborated with external marketing consultants to develop new outreach programs – Designed new press kits to attract media attention and increase brand awareness – Lead office rebranding initiative to communicate a technologically advanced atmosphere

Internal Branding
Press Kit Development
Web Development
Marketing and Promotional Specialist

State Farm Insurance Agency , Melville, NY

May 2009 - November 2013

– Implemented Street Teams to engage potential clients at local community events – Managed live sweepstakes and promotions to generate over 500 leads per event – Designed innovative E-Marketing and Social Media programs to attract new business – Educated sales and service staff on best practices of social and mobile technologies – Created sales performance reports and multimedia presentations for the branch

E-Marketing Development
Street Team Management
Sales Reporting
Online Marketing Intern

SportsCampConnection.com , Melville, NY

May 2009 - August 2009

– Executed Search Engine Optimization plan – Wrote articles to be published on the website – First point of contact with potential clients – Routinely updated website with new camp information

SEO Content Writing
Business Development
Website Maintainance

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

N/A

Commute

Relocate

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