profile

Bruce Sturgell

Online Marketing Manager/Founder, Chubstr Media

Springfield, 65802, United States

Skills

Affiliate Program Management

Social Media Management

Marketing Strategy

Internet Marketing Management

About

Internet Marketing Strategist with 10 years experience focused on affiliate marketing, social media strategy, SEO/SEM, and email marketing. Experienced in managing strategic partnerships as well as developing and implementing marketing plans. Extensive experience working with startups to establish a significant and profitable online presence. Specialties Affiliate Program Development and Management, Project Management, Social Media Strategy, Website Usability Testing, Email Marketing Campaign Development and Management, Marketing Strategy.

Experience

Founder

Chubstr Media

October 2010 - November 2012

Chubstr Media specializes in fashion and lifestyle for the big and tall man. At Chubstr.com, our mission is to help men of size create and share their unique style with the world by offering them tips, interviews, resources and reader photo submissions. You'll find articles covering a variety of topics in creative ways that are custom to our demographic.

Content Development
PPC /Ad Management
Affiliate Offer Management
Director of Affiliate Strategy

one80one

October 2009 - August 2010

Directs development, marketing and management of affiliate programs for multiple clients. Creates, negotiates and closes new accounts. Helps manage current CPA offers and all related relationships. Helps develop new products and offers for clients. Prospects for new partners and concepts in the industry. Tracks success of campaigns and finds ways to improve client’s results.

Affiliate Program Development
Affiliate Program Management
Affiliate Recruiting
Owner

Heatseeker Media

January 2008 - February 2010

Heatseeker Media helped creative people and businesses reach the audience they were looking for. Helped clients create websites, develop a new revenue streams via marketing channels, develop new affiliate programs and manage those programs once live. Assisted clients with the following: Website design & development Affiliate program development Social media campaign development & management Internet business strategy & consulting

Affiliate Program Management
Affiliate Recruiting
Affiliate Program Development
Chief Operations Officer

The KurtLin Group

May 2007 - April 2008

Responsible for guiding and growing the affiliate marketing and affiliate recruiting departments. Assisted in structure and plan of action used to reach overall company goals. Negotiated deals with top company clients.

Business Development
Affiliate Program Development
Affiliate Marketing
Director of Affiliate Marketing

AllSat.com

July 2005 - June 2006

Responsible for day to day management of affiliate program, as well as marketing to, recruiting and approving new affiliates and prospects.

Affiliate Program Development
Affiliate Management
Affiliate Recruiting
Internet Marketing Manager/Consultant

Self Employed

January 2005 - May 2007

Created, implemented, and managed affiliate/internet marketing programs for multiple companies. Consulted with businesses interested in starting affiliate programs or improving upon their current programs. Responsible for developing and managing affiliate programs across multiple industries. Create, implement and run new and existing programs Recruit strong producing affiliates to join programs. Market affiliate programs across multiple marketing channels. Create tools for affiliate use such as banners, links, data feeds and search boxes.

Affiliate Program Development
Affiliate Management
Affiliate Recruiting
Affiliate Account Manager

Travelnow.com

August 2002 - February 2005

Affiliate Program Manager for IAN.com - the affiliate network for Hotels.com. Developed and managed strong affiliate relationships, leading to increased sales and use of new products.

Affiliate Program Management
Client Relations
ex: PHP
Promotions Director KHTO/KZRQ

Wilks Broadcasting

January 2000 - May 2002

Created fall ratings period promotions schedule that helped KZRQ radio rise from #6 to #1 in the Arbitron ratings 18-34 year old demographic by enhancing the station’s image and making it more accessible to more people. Managed promotions department for KZRQ and KHTO FM. ·Worked hand in hand with such clients as Coca-Cola, Anheuser-Busch and Alltel to create major on-air promotions. ·Coordinated giveaways of a $25,000 motorcycle, a 2001 Chevrolet Cavalier as well as weekly vacations and concert tickets. ·Developed a listener database and created an online listener club that allowed us to better target our key demographic. ·Created an on the road promotional campaign that helped raise awareness of the stations by distributing prizes and promotional items to prospective advertisers and listeners in the metro Springfield area.

Marketing Strategy
Promotion Management
On-Air Broadcasting

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

N/A

Commute

Relocate

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