Carolyn Wiberg

Business & Market Strategy, EdTech

Allen, 75013, USA


Market Strategy

Business Intelligence

Project Management

Team Management


An accomplished, results-driven global marketing director in the Education Technology sector, with P&L responsibility as well as a strong background in market strategy, business development, pricing, competitive analysis, market research and analysis, change management, program management, organizational development, and training and development. Proven success creating and capitalizing on networks, liaisons and business connections while negotiating and managing joint ventures and strategic partnerships. Excels at partnering with core business operations to significantly increase the company’s footprint, expand market share and generate sustainable revenue.


Virginia Tech

B.S.Mechanical Engineering , B.S.Mechanical Engineering

May 1992 - May 1992



Women for Women International

August 2011 - January 2012

Marketing Director - Europe

Texas Instruments , Stockholm, Sweden

October 2007 - January 2012

Lead strategy definition and execution of programs to drive adoption and penetration of TI technology in the Education Sector with a cross functional, pan-European team. Implement marketing programs to defend core product line and create demand for new products and solutions to grow revenue.

European Content & Alliance Manager

Texas Instruments , Stockholm, Sweden

February 2006 - October 2007

Led strategy and implementation of programs focused on the role of print and digital content in Europe, including partnering with key textbook publishers, third party alliances, and local authoring teams Negotiated and secured contracts with leading publishers and > 50 authors in 11 countries generating digital content aligned to language and curriculum.

Market Development Manager

Texas Instruments , Dallas

January 2004 - January 2005

Created program to develop professional development providers across US and Canada. Oversaw training, coaching, and certification of > new 200 PD providers reaching thousands of educators with new products and services resulting in consistent double digit revenue growth.

Educational Technology Consultant

Texas Instruments , Northeast, US

August 2000 - December 2004

Strategic planning for regional marketing and sales efforts leading to integration of technology, professional development, and resources. Develop business initiatives to sustain market impact, grow new markets, and generate revenue. Create and execute purchase and implementation plans for major school districts in region.

Educational Markets Manager

Texas Instruments

August 1999 - August 2000

Top performer while region garnered largest growth percentage year on year. Created awareness and demand for TI instructional products by cultivating and maintaining positive relationships with key influencers in the educational community. Gathered and relayed information about educational markets, users of TI products and programs, and competitive products. Effectively pursued establishment of special programs in designated cities while supporting workshops and conferences.

Physics and Mathematics Teacher

Volusia County Public Schools , Daytona Beach, FL

September 1996 - June 1999

Physics and Algebra through Calculus educator. Co- developed Algebra 2 curriculum and test writing committee for the Algebra 2 county final exam.

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