profile

Claudia Aru

Customer Insight & Research Executive

London

Skills

Social Media

Planning

About

An inquisitive minded individual with a strong interest in branding and social media. Passionate about multichannel marketing and social business strategies, as tools to create genuine conversations, looking for a new challenge to build on experience and knowledge of branding and marketing communication.

Experience

Customer Insight & Research Executive

The IDM

January 2012 - November 2012

- Creating and monitoring social media discussions, listening, engaging and interactively co-creating to develop insight, new products and target new segments - Constantly monitoring and analysing social media in order to identify trends and understand key customer values - Delivering consumer understanding, trends and insight that will inform creative and strategic thinking - Providing competitor, product and category insights in real-time to the rest of the team to leverage marketing activities - Conducting secondary and primary research to analyse competitor offers, industry insight, customer feedback and requirements in order to develop new training programmes and report and present findings back to the business

ex: Management
ex: Gardening
ex: PHP
Marketing Consultancy Project

Oxford Brookes University

January 2011 - May 2011

University Marketing Project: Marketing Plan for London Bio Packaging, biodegradable packaging for food and catering industry. - Conducted secondary and primary research to help expand operations in the UK and enter the European market - Designed questionnaires and online surveys, analysed results to develop marketing plan and presented it to the client - Analysis of social network pages of UK and European competitors - Created content for Facebook and Twitter - Generated over 50% increase in the number of fans on the Facebook page in the pursuing three months

ex: Management
ex: Gardening
ex: PHP
Style Advisor

Marina Rinaldi

March 2010 - September 2010

Fashion brand based in Bond Street, owned by Max Mara Fashion Group Achievements: Promoted to supervisor; Increasing repeated purchases through well developed relationships with high value clients

ex: Management
ex: Gardening
ex: PHP
Marketing & Events Assistant Manager

Alikuleti

July 2009 - February 2010

Fashion brand specialising in women’s wear, men’s wear, jewellery, and accessories. - Utilised social network platforms to promote new collections, fashion shows and other events - Generated social network content, translated website and social network pages of competitors - Promoted the brand through different direct and digital marketing channels to acquire new clients - Analysis of social media pages - Organised campaigns and events such as fashion shows and photo shooting

ex: Management
ex: Gardening
ex: PHP
Personal Stylist

Les Petits Anges

October 2008 - April 2009

Luxury boutique for children selling brands such as Dior, D&G Junior, Armani Junior, Ralph Lauren Children Achievements: Marketing analysis of the global children fashion wear market; Management of client portfolio; Marketing research and competitor analysis; Largest single sale to one customer

ex: Management
ex: Gardening
ex: PHP
Style Advisor

Lorenz Bach

March 2008 - August 2008

Private company owning over 15 luxury boutiques in Switzerland, with a wide range of luxury and premium fashion brands, such as Gucci, Dolce & Gabbana, Chloé, Ralph Lauren Achievements: Acquiring and managing high value customers; Improving communication and team working skills Responsibilities: Assisting customers; Training staff

ex: Management
ex: Gardening
ex: PHP
Guest Relations

Chia Laguna Resort Spa

May 2007 - September 2007

Five star resort in Sardinia comprising of a hotel, cottages and villas. Working at Service Centre, hotel department to assist in attending to the requirements of owners and tenants of luxury villas Achievements: Preparing weekly reports on villas' situation; Archiving documents and contracts; Writing seasonal financial reports; Problem solving; Dealing with emergencies and last-minute requests; Organising events; Coordinating with other hotel departments and travel agencies

ex: Management
ex: Gardening
ex: PHP
Assistant Manager

Le Petit Village

April 2006 - March 2007

Food company based in Central London Achievements: Marketing research and analysis of the UK market; Database of major competitors in the market

ex: Management
ex: Gardening
ex: PHP

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

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