profile

Christy Belden

VP, Media + Marketing

New Albany, 47150, USA

Skills

Digital Marketing

Strategy

Branding

Traditional Marketing

About

I have worked in marketing for over 11 years. I have been fortunate to work in digital marketing for the last 5 years. My current position as Vice-President of Media +Marketing allows me to work with clients on all of the digital marketing needs: SEO, PPC, Social Media, Digital Media, Email Marketing and Mobile Marketing. I have also run campaigns in traditional media channels: Radio, Print, Television, Out-of-Home and Movie Theater advertising. My team and I are building new marketing capabilities in Digital-Out-of-Home, Guerilla Marketing and Lead Generation. The best part about my job is the ability to develop a fully integrated strategy and tactically execute the strategy. The digital marketing world is a constant state of motion which provides daily challenges and opportunities

Education

Univeristy of Louisville

Business Administration , Business Administration

May 2004 - May 2004

Eastern Kentucky Univresity

Science in Bio. & Sprts Med. , Science in Bio. & Sprts Med.

December 2000 - December 2000

Experience

Vice President of Media + Marketing

LeapFrog Interactive , Louisville

September 2010 - November 2011

I head up our Media + Marketing team at LeapFrog Interactive. I am in charge of program strategy, execution, client-facing and prospecting over our core service set. This includes SEO, PPC, Social, Display, Email, Affiliate, Mobile, DOOH and Traditional. I integrate all of these programs to meet clients marketing goals and objectives.

Digital Marketing
Strategy
Management
Search Marketing Director

LeapFrog Interactive , Louisville

January 2010 - September 2010

Handle strategic and tactical development and execution of our organic search, paid search and social search clients. Perform website analysis using website analytics programs, A/B and MVT testing, and site structure and functionality. Work with our account managers to provide the best search solution for our clients through regular contact, helping meet their online objectives and keeping them ahead of their competitors in the search space. Help our business development with new business acquisition.

SEO
PPC
Analytics
Optimization and Visibility

LeapFrog Interactive

May 2009 - January 2010

In charge of all organic search clients for LeapFrog Interactive. Duties included on-site optimization, keyword research, online asset creation, link building, competitive research, web analytics and tactical development.

SEO Specialist

LeapFrog Interactive

November 2008 - May 2009

Perform SEO duties for multimillion dollar clients including website layout, url taxonomy, keyword research, competitive analysis, article and press release submission, social media and link building. Work with website traffic tools including Omniture, ClickTracks and comScore. Knows HTML & CSS.

Client Strategiest

The Courier-Journal

February 2008 - November 2008

Primary responsibility is to build relaationships and help our clients ,through audience based solutions, grow their business.

Online Marketing Research Manager

The Courier-Journal

October 2006 - February 2008

Manage, analysis and product development of our online properties. Manage and maintain all of our marketing databases through BRIO, Access and SPSS.

Marketing Analyst

The Courier-Journal

February 2005 - October 2006

Manage all marketing databases Assist advertising department with prospecting, market analysis of advertisers and developing sales territories in aiding revenue generation Provide other media analysis, demographic & psychographic consumer data, business trends, and market analysis for strategic analysis of market. Utilize internal financial software systems to obtain revenue and ad placement of advertisers which allows analysis of strengths and opportunities in upsellng. Assisted Research Manager in conducting and analyzing polls Ability to turn marketing data into a clear and concise plan that is actionable through presentation, mapping. etc

Adjunct Professor

Indiana Wesleyan University

January 2005 - October 2006

Teach the following undergraduate courses: Health & Wellness, Recreation, & Earth Science Teach the following graduate courses: Marketing Management

Assistant

Disabilty Associates

October 2004 - February 2005

Administrative support for disabilty cases

Internship

University of Louisville

November 2003 - May 2004

Worked for the Atheltic Fund. Event management. Development of online sites. Fund-raising for the Athletic Fund

Internship

Greater Louisville Sports Commission

May 2003 - August 2003

Helped coordinate & maintain a database of volunteers for events. Event management.

Athletic Trainer

KORT

June 2002 - May 2004

Maintenance, prevention and treatment of musculoskeletal injuries.

Research Assistant

University of Louisville - Neurological Surgery

October 2001 - June 2002

Conducted basic science experiments for the cardiovascular department. Experiments included culitvating cells, slide preparation, and animal studies.

Research Assistant

University of Louisville - Cardiovascular Department

January 2001 - October 2001

Conducted basic science experiments for the cardiovascular department. Experiments included culitvating cells, DNA/RNA analysis, and animal studies.

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

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