Clayton Smith

Chief Content Officer,

Chicago, USA


Social Media Marketing


Columbia College Chicago

Arts and Media Management , Arts and Media Management

May 2010 - May 2010

Univ. of Missouri - Columbia

Strategic Communications , Strategic Communications

December 2004 - December 2004


Chief Content Officer

Gremln , Chicago, IL

May 2011 - January 2012

- Write and edit all content for Gremln, including social media, marketing, educational, and technical copy - Create interactive content, encourage engagement, and grow the audiences for Gremln’s social media accounts, including Facebook, Twitter, LinkedIn, Google+, YouTube, and Pinterest - Design and host educational webinars for social media marketers and training programs for Gremln clients - Advise clients in social media best practices - Research and write educational pieces for various Gremln channels, including the Gremln Blog, Gremln Social Studies, and Gremln Blips

Content Development
Social Media Strategy
Social Media Education
Audience Development Coordinator

Goodman Theatre , Chicago, IL

October 2010 - May 2011

- Managed the organization’s social media channels (content development, audience growth, and analysis) - Created and executed marketing plans for each theatrical production - Coordinated advertisement buys and placements with local media outlets - Served as departmental intern mentor

Social Media Management
Marketing Plan Development
Media Buys
Adjunct Faculty

Columbia College Chicago , Chicago, IL

August 2010 - January 2012

- Teach Information Management, a class that instructs students on proper business usage of Microsoft Office, specifically Excel, Word, and PowerPoint - Developed the course curriculum, which is now in use by all sections of the course

Curriculum Development
Student Advisement
Development Assistant

Lyric Opera of Chicago , Chicago, IL

November 2009 - October 2010

- Assisted in the development of social media strategies for the Marketing and Development Departments - Aided in the planning and execution of major donor events - Designed and created development/fund raising materials - Served as departmental intern mentor

Social Media Strategy
Event Planning
Intern Mentor

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