Collin Wood Perdew

Store Design.Visual Merchandising.Brand Management



Visual Merchandising

Creative Direction

Brand Management

Store Design





Hi! My name is Collin Wood Perdew. I am an expert in visual merchandising, store design, brand management and an established speaker at industry events. If you need help with your business, large or small, let me know I am happy to help or just brainstorm with you! It inspires me to hear what others are doing and what their opportunities are. To learn more about me visit ☛ Or call me: ☎ 239.810.9664 (Central Time Zone)


Northern Illinois University

Textiles/Apparel Merchandising , Textiles/Apparel Merchandising


Edison College

Design Emphasis , Design Emphasis



Digital Design Strategy Manager

Sears Holdings Management Corporation , Hoffman Estates, IL

January 2014 - January 2015

Promoted to position to oversee social media campaigns and calendar cadence and to act as the Twitter liaison for the social media team. Developed and designed marketing campaigns supporting Lawn & Garden, Apparel, Home Fashions, Jewelry and Licensed Businesses for both Sears and Kmart. Acted as moderator supervisor on weekend shifts. Designed document to standardize all social media collateral.

Creative Manager of Store Environments

Sears Holdings Management Corporation , Hoffman Estates, IL

May 2011 - January 2014

Support Corporate Marketing Department by managing the design of shop concepts and fixture design including visual merchandising and displays as needed. Designed and developed Aesthetic Standards, In-Aisle Standards and Fixture Rollout Books for Sears and Kmart. Collaborate with construction and business units to ensure that corporate design standards are followed. Responsible for reviewing store construction plans, providing input to improve merchandise marketing and overall store layout. Liaison with all levels of management as part of corporate design team responsible for design development and implementation of new store environments including shop concepts, fixture design and vendor shops direction. Direct and partner with rendering team to develop shop renderings for new fixture and shop designs

Store Environment Designer/Creative Director

Driving Fore Profit , Florida/Illinois

September 2004 - March 2011

Delivered vision, energy, industry insight, technical expertise and leadership to define and achieve key objectives in management consulting for retail industry clients including AGM, Association of Golf Merchandisers, Worthington Country Club, The Forest Country Club, Glen Eagle Country Club, and Gherson Lherman Group. Projects include logo and brand design, visual merchandising direction, display and shop interior design and educational seminars. Also wrote a monthly article that was published online through the Association of Golf Merchandisers and gave seminars on Visual Merchandising and Store Design at The PGA Show in Orlando, FL and Methodist University.

Visual Manager Flagship Store/Corp. Visual Team

Chico's FAS , Ft. Myers, FL

May 2003 - May 2004

Key member of corporate visual team responsible for design, development and direction of company-wide store design, visual merchandising, signing guidelines and standards. Developed and designed window displays for flagship store and monthly window update for all 465 stores. Inform, teach and train store leadership on the visual standards required to deliver execution and drive consistency across the chain globally. Traveled to new store openings during the brands fastest growth period. Directed a team in visual merchandising for the flagship store and monthly stageset in flagship store.

Regional Visual Manager

Stein Mart Stores , Southwest Florida

May 2001 - May 2003

Responsible for executing and maintaining visual merchandising standards in all Southwest Florida retail stores including two top grossing stores in the company. Directed training of department managers in visual standards and how to enforce corporate guidelines. Part of new store opening “A Team”including sourcing, allocating and ordering props, floral design and set up of store prior to store opening. Analyze business opportunities and design visual strategies to meet corporate objectives. Design bi-monthly window displays for Southwest Florida region and ensure the in store installations meet corporate visual standards and merchandising design Direct training sessions of all Southwest Florida Stores and act as a liaison between corporate visual team and all levels of management, employees and customers to ensure flow of communication of visual merchandising standards and business needs are met.

Workplace personality


Company Size


Day Length


Team Size


Noise Level


Dress Code





Copyright © 2020 All rights reserved