profile

Dalia Morad

Digital Media Lead

Toronto, Canada

Skills

Art Direction

User Experience

Digital Creative Strategy

Interaction Design

About

Digital media lead, with over 5 years of experience, specializing in all aspects of digital media. Interested in Digital Media Strategy / Integration and Mobile app. Some of the previous clients worked for include Tribal DDB Beirut and Dubai, Postmedia Network Inc and Leobernet. While working for those clients, worked on brands such as Snickers, Quaker Oats, Diesel, VW, L’Oreal, CK, Channel, Clarins, Bourjois, Rimmel, Monopoly, Samsung, Lipton, SNCF, and Maybelline. Specialties - website design - user experience - social media integration and strategy - rich media campaigns varying from web to mobile - flash animations - email newsletters - branding - illustration in different mediums Extremely proficient in multiple creative production softwares including but not limited to Illustrator, Photoshop and Flash and is well versed in Adobe Creative Suite CS5.

Education

Lebanese American University

Graphic Design - Digital Media , Graphic Design - Digital Media

July 2008 - July 2008

College Louise Weggman

July 2004 - July 2004

Experience

Digital Media Lead, Partner

Mind Fern , Toronto

January 2011 - February 2012

Leading Digital Media projects by translating Marketing Objectives into unique Creative Strategies and Designs Solutions. Playing a key role in coworking with producers and technologists to implement designs into technology frameworks

Strategy
Design
Management
Interactive Art Director

Diwanee

July 2010 - December 2010

Responsible for the Concept, Visual Design, and Motion of Digital Creations. Actively participating in Strategic Brainstorming. Spearhead initiatives in the wide array of Product Marketing and Development, Branding, UX Design, Video and Mobile. Featered Projects: Wikeez, Mooda, Mou7arikat, 3a2ilati, 3arousa, Shoofonline, Kifwleish. Featered Clients: Maybelline, STC, L’Oreal.

Design
Strategy
ex: PHP
Junior Art Director

PV Tribal DDB - Diwanee

September 2008 - June 2010

Working in a collaborative environment alongside the creative team on the Concept Creation, Art Direction, and Interaction Design of Digital Media Campaigns for the MENA, France and Spain. Featered Clients: Snickers, Quaker Oats, Diesel, VW, L'Oreal, CK, Clarins, Bourjois, Rimmel, Monopoly, SNCF

Art Direction
Design
ex: PHP
Web Designer

Cleartag

May 2008 - August 2008

Translation of client needs into Creative Web Solutions and Motion Design. Featered Clients: Bank Audi and Harriri foundation.

Web Design
Flash animations
ex: PHP
Director of Communication

GC LAUMUN

October 2007 - July 2008

Art Director and Director of Public Information, United Nations' Association of the United States of America (U.N.A.-U.S.A.) Global Classrooms L.A.U. Model U.N. 2008, Lebanon: Responsible for building and supervising the image of the program and its sponsors in print, visual and web medium. ( visual and written )

Management
Design
ex: PHP
Motion Design Intern

Hedgehog | lebanon

July 2007 - August 2007

Acquired skills in Video Editing and Montage

Motion graphics
ex: Gardening
ex: PHP
Freelancer

Dalidalou

September 2006 - December 2010

Working on Print and Digital Media Solutions Featered Clients: Leobernet, Transmed

Branding
Web design
ex: PHP

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

N/A

Commute

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