Dave Morse


Head of Marketing

Indianapolis Interactive Marketing Association

January 2010 - October 2011

The Indianapolis IMA is focused on all things interactive | dedicated to demonstrating real-world examples | balanced between technology and business strategy | driven to be the ultimate interactive marketing authority in state of Indiana.

Interactive Marketing Strategist

Delta Faucet Company

September 2007 - October 2011

Web Marketing

Consona Corporation

May 2005 - September 2007

• Development and maintenance of 12 large corporate websites for consumer marketing, customer service and corporate intranet. • Led SEO program for corporate websites to increase awareness & drive leads into sales funnel. • Led buyer persona analysis to optimize outbound marketing programs to increase brand awareness and number & quality of leads. Grew new customer acquisition by 12%. • Developed “Solutions Delivery Framework” to drive efficiencies within product management, marketing communications and sales. Outlined ways to identify high ROI programs, clarified roles & responsibilities, outlined a process for measuring results, and optimize the marketing mix.

Partner Marketing Manager, Inc.

June 2004 - May 2005

• Developed and led partner certification program, which included consulting 300+ strategic solution partners on software design, security, and integration. • Directed the “AppExchange Marketplace”, public portal designed to promote and market partner solutions as well as increase partner lead generation and credibility. • Developed outbound marketing materials to help position the value-proposition of 300+ solutions to sales staff. Consulted with solution partners on promoting and branding

Marketing Manager

AdSpace Networks

May 2003 - June 2004

• Led an integrated marketing campaign designed to increase brand awareness within large retail customers, like Macy’s and Nike, using targeted messages. • Championed corporate branding and messaging project that included new collateral creation, new website design, and messaging standards, resulting in significantly improved value proposition communication.

Product Marketing Manager

GetThere, a Sabre company

June 2000 - May 2003

• Developed business case and MRD to overhaul existing BI reporting tools and XML-based data consolidation tools, which resulted in 55% increase in customer satisfaction and first ever revenue-generating reporting product. • Managed strategic integration partnerships with complimentary solutions providers, including Ariba, Concur, Oracle, and PeopleSoft.

Software Engineer

Aspect Communications

October 1998 - June 2000

• Developed client/server application to deliver real-time call center statistics for large customer call centers. This application allowed 24/7 monitoring of vital customer service statistics within each call center.

Software Engineer

Cooper Tire & Rubber Co.

May 1995 - May 1998

• Led the development of radio frequency inventory management system used division-wide for tracking receipt of raw materials and shipment of finished goods. • Led the development of defect metric system used division-wide for tracking ratio of defects per production line run.

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