I am a strategic marketing professional with a strong creative streak, complemented by a focus on effective, results-based metrics. I believe that great marketing begins with telling the truth, ensuring that promises will be met, and then working to exceed peoples' expectations. I have worked in online and digital marketing for more than 15 years, and am adept at finding an effective balance of online/offline engagement. I am accustomed to managing multiple projects and identifying the unique stories and value propositions for each product or project, connecting them to the appropriate audience. I have worked in fields including the music and entertainment industry, publishing, live events, media and consumer goods. I have a combination of B2B and B2C experience, and have managed outside contractors and strategic partner relationships to all parties' happiness. My primary areas of focus have been strategic marketing (digital and traditional), branding, product / project management, multi-channel marketing and implementation of digital / new media initiatives. I have also been fortunate to gain experience in media relations, product creation and the establishment of strategic third-party partnerships. I have had hiring responsibilities that have allowed me to build and develop successful teams. I am experienced at public speaking and presentations. Specialties Strategic marketing, branding, product creation, artist/project development, third-party partnership identification and development.