David Laskarzewski

Post-digital copywriter

Lone Tree, 80124, USA


I made my living most recently as a copywriter so I’m adept at generating insights and ideas that crack branding problems and then translating those solutions into actions, words and/or images. I hung up my freelance copywriter’s apron in late 2011 to go back to school at a place called BDW (CU/Boulder). I knew I needed to up my digital skill set and BDW was in my backyard. I will graduate in December 2012 with a Master’s certificate. More importantly, I will walk out as a T-shaped person. Which is another way of saying that I’m a writer with expertise in branding. But also with hands-on know-how of account management, social entrepreneurship, front-end development, User experience design (UX), Interaction design (IxD), agile methodologies, rapid prototyping, social innovation platforms, and human centered design. In a nutshell, I am a doer. A listener. A thinker. And problem solver. I am able to lead or follow, depending on what’s required to accomplish the task at hand. I also carry with me hope, common sense, and a credo that nothing is impossible if you're willing to dig deep and get your hands dirty.


BDW @ CU/Boulder

Digital Tech / Design Thinking , Digital Tech / Design Thinking

December 2012 - December 2012


Grad student

BDW , Boulder, CO

August 2011 - November 2012

The goal @ BDW is to connect life on the screen with life off the screen, and to shape and prepare students for 21st-century creative industries by affording us opportunities to tinker, question and build. We accomplish all of this in a post-digital culture of learning and doing. So, I'm dedicating a little more than one year of my life to this program to positively change the rest of it.

Learning about cutting edge technology
Engaging in social entrepreneurship
Experimenting in design thinking
Board member

Ad Club Denver , Denver, CO

June 2011 - May 2012

Outside Voices co-chair.

Contacting/inviting industry leaders to speak to the Denver advertising/industrial arts community
Securing venues for Outside Voices events
Attending Ad Club Board meetings / sharing ideas to improve Ad Club

Writer , Wake Forest, NC - Castle Rock, CO

November 2007 - November 2011

Out on my own after working in agency settings for almost eight years, I focused on making connections and building relationships with agencies, clients and potential clients. I helped both clients and agencies become more likeable to their customers by inventing ideas that communicated, motivated and worked together to creatively solve problems. I did this by listening, thinking, writing, failing, learning, getting up again, and sweating the small stuff. And never quitting. The net-net: brands that became stronger and more in tune with their customers. I happily engaged in storytelling, branding or rebranding work with Turbine, Skip Barber Racing School, Protean Electric, Vladimir Jones, Economy Fuel, R Stone Company, Lucky Frog Design & Illustration, Steamboat Grand, Parkview Medical Center, DISH, Sweetwood Cattle Co., Trimble, Bee Spring Designs, District of Columbia Primary Care Association, Tufts, Tauck, and Norwalk Hospital.

Building relationships
Creating words, visuals, and branding ideas to help clients/agencies communicate more effectively with their customers
ex: PHP
Senior Copywriter


August 2003 - September 2007

Created print, direct mail, Web banners, brochures, and ambient and outdoor advertising, as well as wrote and produced television and radio spots, for a range of clients including BMW Financial Services (MINI), BMW of Bridgeport, Big Brothers Big Sisters, Cambridge Montessori School, Momentive Performance Materials, Pitney Bowes and UnitedHealthcare, among others; presented work to creative directors, account team and clients on a weekly basis; built positive relationships within the agency, and with the client, by creating work that both surprised and exceeded expectations; pushed the creative envelope day and night; sweat the small stuff to maintain a standard of excellence that did not waste the reader’s/listener’s time.

ex: Management
ex: Gardening
ex: PHP


May 2000 - August 2003

Created print, direct mail, radio spots, and Web banners for a list of clients that included Allied Domecq, George Little Management, Oxford Health Plans and Wellesley College, among others. Became a more efficient and effective writer through day-to-day projects; learned how to manage multiple assignments at once, how to meet deadlines consistently, and how to present work in a succinct and confident way to creative directors, account team and clients. Upheld personal standards of creating work with originality and panache. Seriously, panache.

ex: Management
ex: Gardening
ex: PHP


January 2000 - March 2000

Created direct mail and print advertising, as well as Web banners, for Hertz and; developed and sharpened skills first learned in portfolio school; provided fresh thoughts and infused new energy and creativity into the Hertz and accounts in order to build their respective brands.

ex: Management
ex: Gardening
ex: PHP

The Creative Circus

October 1996 - March 1999

Worked a lot. Slept a little. Created a portfolio of decent and sometimes great work. Made many good and a few great friends. And hopefully a bit of a difference.

ex: Management
ex: Gardening
ex: PHP
Senior Account Executive

Wahlstrom & Company

August 1993 - August 1996

Managed the $2 million dollar Lucent Technologies account; developed and strengthened agency-client relationship through proactive outreach; steadfastly reviewed marketing plan strategy with Lucent contacts; oversaw, updated and implemented changes in marketing plan as needed; project-managed deadlines with Creative Department; consistently looked for ways to improve account efficiencies for Lucent.

ex: Management
ex: Gardening
ex: PHP
Account Executive

Wahlstrom & Company

January 1990 - August 1993

Member of the AT&T agency account team; built relationships with publishers and various outside vendors through daily interactions; leveraged external vendor relationships to enact industry-wide policy changes, saving AT&T hundreds of thousands of dollars and improving efficiencies for every Wahlstrom account; developed trust of all business associates — both internally and externally — through the daily practice of honesty, ethics, and understanding.

ex: Management
ex: Gardening
ex: PHP

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