profile

David Benson

Senior Consultant

New York, 10004, United States

Skills

Marketing Strategy

Analytics

Segmentation

Integrated Marketing

About

A little bit about me... I grew up in the Midwest - Indiana, Minnesota, and Ohio - before attending college at Penn State University. After college, I moved to New York where I spent the next 5 years working in various Marketing and Product Management roles for American Express. I boomeranged back to the Midwest to complete my MBA at the Ross School of Business at the University of Michigan. I am an avid ice hockey player (and huge Rangers fan) and also love to read, work out, and spend time with friends.

Experience

Senior Consultant

Deloitte Consulting , New York

May 2012 - June 2012

ex: Management
ex: Gardening
ex: PHP
Summer Associate

Deloitte Consulting , New York

May 2011 - August 2011

$100B+ Telecom Company: Client engaged Deloitte to conduct feasibility of implementing Alternative Workplace Strategies (AWS) to reduce structural costs and improve employee engagement. ·Conducted current state analysis and identified gaps against leading practice ·Collaborated with cross-functional stakeholders to drive decision-making and obtain buy-in from C-Suite ·Prepared a comprehensive PowerPoint presentation delivered to CEO identifying opportunity areas

ex: Management
ex: Gardening
ex: PHP
Summer Associate

Deloitte Consulting LLP , New York

May 2011 - August 2011

Analyzed feasibility of implementing Alternative Workplace Strategies at $100B telecom company to reduce structural costs and optimize real estate; obtained executive buy‑in; recommendations delivered to CEO

Analysis
Buy-In
Interviews
MAP Consultant

eBay

March 2011 - April 2011

· Analyzed the business operations of an eBay strategic seller, including its inventory procurement process, warehouse operations, customer service capabilities, and talent management functions · Evaluated the current state against industry leading practices to identify operational efficiencies and growth opportunities · Recommended short and long-term operational improvements to the business owner and eBay relationship manager

ex: Management
ex: Gardening
ex: PHP
Full-time MBA Student

University of Michigan Ross School of Business

August 2010 - April 2012

· Emphases in Strategy & Finance · Winner: Medtronic Case Competition · Finalist: A.T. Kearney Global Prize Case Competition · Finalist: ConAgra Case Competition · Selected: Ross Student Ambassador · Selected: Peer Counselor, Consulting · Elected: Health & Wellness Chair, Section 1 Executive Board · Member: Ross Consulting Club, Ross General Management Club, Ross Ice Hockey Club

ex: Management
ex: Gardening
ex: PHP
Marketing Manager

American Express

January 2010 - August 2010

· Developed long‑term growth strategy for Gold Card Hotel Program, recommended new lodging partnerships and program enhancements to senior leadership resulting in approval for planned implementation in Q1 2011 · Launched Gold Card retention test to combat card member attrition issues, achieved 13% response rate and planned roll‑out of test across other card products · Designed integrated marketing communication to drive usage and awareness of Gold Card Hotel Program, leading to 168% increase in average monthly revenue post‑launch · Collaborated with cross‑functional team to design market research study targeting 4,000 card members. Analyzed results to inform group marketing strategy decisions

ex: Management
ex: Gardening
ex: PHP
Assistant Marketing Manager

American Express

January 2008 - December 2009

· Led cross‑functional team in implementation of bonus points offer strategy, launching corporate partnerships that drove $1MM in new business revenue · Revitalized communication channels and online capabilities to drive card member spend with American Express Travel, drove 100% increase in targeted spend YOY · Introduced new positioning for lending product to better communicate value and drive card member enrollments, increased email marketing response rates 69% · Developed monthly American Express P&L reports and presented results, trends and financial outlook to extended Gold Card Product Management team · Served as team liaison to American Express Political Action Committee, increased engagement and awareness among colleagues of Federal and State policy initiatives

ex: Management
ex: Gardening
ex: PHP
Senior Marketing Analyst

American Express

October 2006 - December 2007

· Developed comprehensive test and learn strategies for Delta Card portfolio, reengineered direct mail production process realizing $1.2MM in annual cost savings · Launched new card member application website for Delta Platinum card product, lifting customer response rate 75% · Analyzed acquisition results and performance of premium card member segments, recommendations led to streamlined mailplan and customer segmentation strategies · Chaired Analyst ʺSteering Committeeʺ and organized networking events and education sessions to assist Analysts in making career choices at American Express

ex: Management
ex: Gardening
ex: PHP
Marketing Analyst

American Express

July 2005 - October 2006

· Managed $22MM marketing budget and delivered monthly forecasts to Delta Customer Acquisition team, resulted in team staying within 10% of forecast budget goal · Designed incentive testing strategy that lifted direct mail response rates more than 50% and average card member spend 100% in premium customer segments · Executed 11 direct mail marketing campaigns leading to acquisition of more than 140K new American Express card members, beating annual forecast by 6%

ex: Management
ex: Gardening
ex: PHP
Intern - Corporate Business Development/Ad Sales

Blooomberg LP

May 2004 - August 2004

Produced an advertising proposal for a potetial print, radio and TV ad-buy ·Researched more than 100 luxury brands and created a luxury advertiser database ·Managed media revenue spreadsheet and continuously updated competitive analysis reports ·Responded to Bloomberg.com advertising inquiries

ex: Management
ex: Gardening
ex: PHP
Intern - Consumer Marketing, VH1

MTV Networks

May 2003 - August 2003

·Wrote programming pieces for weekly radio broadcast faxes ·Maintained advertising portfolio and external contact on advertising orders

ex: Management
ex: Gardening
ex: PHP

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

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