Dean Flory


Brand strategy

Marketing and Advertising

Creative leadership and execution

Product Development


Bowling Green State University

Journalism (PR/Graphic Design) , Journalism (PR/Graphic Design)


Senior Marketing Consultant - System Initiatives

Fairview Health Services , Minneapolis

January 2011 - April 2012

• Set strategy and guide marketing teams responsible for retail-oriented services such as eye care, cosmetic vein, weight loss, sleep and general surgery • Serve as a strategic business partner for provider, payer, employer and physician/health care network initiatives 
 • Lead system marketing events team • Create processes, tools, knowledge sharing opportunities for system marketing team on marketing best practices 
 • Provide guidance and strategy on system branding initiatives (signage, brand utilization and growth strategies)

Product Development
Marketing Consultant, Fairview Southdale Hospital

Fairview Health Services , Minneapolis

July 2010 - January 2011

• Specific areas of responsibility at Fairview Southdale Hospital included the marketing and public relations of cardiology, eye care, oncology, surgery, vascular and weight loss surgery services.
 • Served on the organization's brand strategy team working with senior leadership to apply marketing research in the development of current and future branding strategies 
• Consulted with internal business clients to understand their key growth areas 
• Planned and executed marketing and public relations tactics to advance internal client’s strategic growth initiatives 
• Created communication vehicles to improve customer awareness, preference for and ultimate use of Fairview products 
 • Measured plan effectiveness against desired outcomes and applied learning to future plans and tactics

Creative Lead

Fairview Health Services , Minneapolis

January 2002 - July 2010

Highlights: • Created fully integrated campaigns for several key Fairview service and product lines (including TV, radio, print, outdoor and web) • Fairview Clinics unaided brand awareness tied for first in the market • Fairview's creative costs dropped by 225% after creative services were brought under the agency’s direction • Agency received over 30 local and national awards for creative work Main responsibilities: • Served on the organization's brand strategy team applying marketing research in the development of current and future branding strategies • Worked with internal clients to create strategies connecting marketing and business goals • Managed creative projects from concept to completion, translating marketing objectives into creative strategies • Mentored and grew internal design team and served as supervisor for production and on-site freelance staff • Selected external creative vendors; negotiated prices and contracts for services and artwork

Creative Leadership
Creative Execution

Workplace personality


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