I consider myself an accomplished advertising and communications professional offering clients channel agnostic strategic, marketing and communication solutions to deliver on business growth.
Starting out as a Microbiologist for OK Bazaars for 8 years, I realized that I needed to be in Marketing and Communications. In 1992, I completed a Marketing Management Diploma and shortly thereafter, found myself
in advertising at FCB, spending 5 years working on the FNB account.
With over 15 years’ experience, I have had the privilege of working with highly talented individuals, on large blue chip clients. These have included Nokia, TOTAL SA, First National Bank, Nestle, L’Oreal, Renault and
Nokia, to name a few.
In 2010, I led the agency team that launched the Gautrain. This campaign not only went on to be recognised as the best marketing campaign in the world by the Global AirRail Awards but delivered on the client’s
I pride myself on being able to build brands and strong teams and most importantly, in getting the job done!
University of Witwatersrand
Microbiology , Microbiology
- December 1986
- December 1982
Freelance Business Unit Director
Havas Worldwide , Johannesburg
- April 2015
Account Management and Strategic input into:
- TOTAL South Africa
- Reckitt Benckiser (Dettol, Disprin, Durex, E45, Scholl and TransAct)
Client Service Director
Publicis , Johannesburg
- October 2014
Supported organizational growth by providing strategic client direction,
building new relationships and maintaining existing client relationships, as
well as ensuring client projects are implemented according to schedule.
Leading pitch processes – landed the TOTAL Social Media account
Determining short- and long-term resource requirements
Revenue forecasting and annual budget compilation
Business Unit Director
JWT , Johannesburg
- June 2013
Clients worked on:
Business and Development Director , Johannesburg
- March 2007
Writing of Business Driven Relationship. Marketing and Communication Strategies (encompassing consumer, trade, partner and employee programmes).
Implementation and measurement of holistic, through the line, marketing campaigns.
Financial management, including monthly budget updates, forecasting, organic business growth and unit cost management.
Develop and implement operational systems.
Management and training of client service team including performance appraisals and evaluations.
Database Marketing implementation and project management.
Account and Production Management with total project management interface.
Client custodianship - responsible for all aspects of high level client relationship and negotiations.
Gathering and integration of full spectrum CRM functions – strategy, technology and fulfillment.
Ongoing evaluation of clients web, mail or alternative channel requirements
Business Unit Director , Johannesburg
- October 2004
Clients worked on:
First National Bank