Dendi Ivanda Maureno

Digital Marketing

Kp Sawah No 30 Rt 06 Rw 01 Kel Srengseng Sawah Kec Jagakarsa Jakarta Selatan



Google Analytics

Project Management

Digital Marketing

Advise Marketing teams

Social Media Marketing

Email Marketing




Mobile Marketing

Copy Writer

Business Analys

Business Development

Community Development

Ecommerce Marketing


LP3N Depok

Associate Degree , Informatics Engineering

September 2004 - September 2006

Gajah Mada High School


July 2001 - July 2004



Kopi Prapatan Baru , Jakarta, Indonesia

August 2020 - Present

Founder and Still Leading of @kopiprapatan
Create a new Food & Beverage Concept, introducing urban industrial style food with low pricing to the Indonesian market
Able to expand through franchising
Heading the strategic expansion for the concept in the coming year
Find Us on GoFood, GrabFood, ShopeeFood @Warkop Prapatan Baru

Marketing and Branding Manager

PT Revo Print Indonesia , Jakarta, Indonesia

March 2021 - July 2021

-Build company digital marketing roadmap
-Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
-Measure ROI and KPIs and prepare budget
-Develop specific campaigns to create and maintain high levels of customer interaction
-Oversee our social media accounts
-Manage and improve online content, considering SEO and Google Analytics
-Forecast sales performance trends and act proactively to increase our market segment
-Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
-Motivate digital marketing team to achieve goals
-Monitor competition and provide ideas to stand out
-Stay up-to-date with digital technology developments

Head of Operations

PT Laris Inti Nusantara , Jakarta, Indonesia

February 2020 - July 2020

Formulate business strategy with others in the executive team
Design policies that align with overall strategy
Implement efficient processes and standards
Coordinate customer service operations and find ways to ensure customer retention
Ensure compliance with local and international laws (e.g. data protection)
Oversee the implementation of technology solutions throughout the organization
Manage contracts and relations with customers, vendors, partners and other stakeholders
Evaluate risk and lead quality assurance efforts
Oversee expenses and budgeting to help the organization optimize costs and benefits
Mentor and motivate teams to achieve productivity and engagement
Report on operational performance and suggest improvements

Social Media and Community Manager

PT Mobilwow , Jakarta, Indonesia

November 2012 - January 2020

Devising strategies to drive online traffic to the company website.
Tracking conversion rates and making improvements to the website.
Developing and managing digital marketing campaigns
Utilising a range of techniques including paid search, SEO and PPC.
Overseeing the social media strategy for the company.
Managing online brand and product campaigns to raise brand awareness.
Managing the redesign of the company website.
Improving the usability, design, content and conversion of the company website
Responsibility for planning and budgetary control of all digital marketing channel
Evaluating customer research, market conditions and competitor data.
Review new technologies and keep the company at the forefront of developments in digital marketing.

Social Media Manager

Kanomedia , Jakarta, Indonesia

November 2011 - October 2012

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Moderate all user generated content in line with the moderation policy for each community.
Create editorial calendars and syndication schedules.
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.

Account Manager

PT Indovisual Presentatama , Jakarta, Indonesia

September 2006 - April 2009

Operate as the lead point of contact for any and all matters specific to our customers.
Build and maintain strong, long lasting customer relationships.
Develop a trusted advisor relationship with key accounts, customer stakeholders.
Ensure the timely and successful delivery of our solutions according to customer needs and objectives.
Communicate clearly the progress of monthly/ quarterly initiatives to internal and external stakeholders.
Forecast and track key account metrics.
Identify and grow opportunities within territory and collaborate with sales teams to ensure growth attainment.
Assist with high severity requests or issue escalations as needed

Assistant Store Manager

Margos Coffee Shop , Jakarta, Indonesia

October 2004 - February 2006

Assists Store Manager in responsibility for the store.
Consistently creates a welcoming environment for the customer by greeting and assisting; as well as quickly responding to customer inquiries and needs.
Demonstrates desired behaviors for staff including driving sales, handling difficult and/ or complicated sales, cash management, inventory, and follow-up with customers.
Assists Store Manager with providing a strong leadership presence and control in store, while ensuring that all customers receive good service and quality menu.
Forecasts/ re-forecast business, focusing on productivity to meet sales goals.
Identifies opportunities to drive traffic into the store through community events (weddings, parties, etc.)
Regularly communicates with Store Manager to discuss strengths, opportunities, and trends in business.
Assists Store Manager in partnering with corporate office personnel to increase sales, drive/ promote menu categories, and expand markets.
Helps Store Manager in identifying training needs and providing ongoing training opportunities to the team as needed.
Leverages individual staff strengths, and creates developmental plans to prepare all level positions for future growth within the organization.
Assists in hiring to the needs of the business, actively recruiting to ensure open positions are filled quickly.
Assists Store Manager in delivering consistent, in the moment, feedback and coaching.
Ensures company standards are met for store and associate appearance at all times.
Prioritizes, plans, and adjusts schedules as necessary to maximize sales.
Plans, coordinates, and executes all direction, campaigns, and sales promotions in a timely manner.
Ensures all pricing, signage, and displays are correct at all times.
Responsible for controlling inventory stock levels and reordering as necessary within budget.
Enforces all company policies and procedures, including health, safety, and security.
Performs all duties as directed by supervisor