Alex Horowitz

Social Media Manager

New York, USA


Marketing Strategy

Blog Management

Brand Channel Management



Marketing professional specializing in digital space with an emphasis on leveraging social media. Areas of professional expertise include (but are not limited to) music and philanthropy.


Binghamton University

Economics , Economics

May 2010 - May 2010

Fox Lane High School

June 2006 - June 2006


Social Media Manager

Yoxi , New York, New York

July 2011 - October 2011

- Manage all of Yoxi's social networking properties and channels - Ensure social media tools and best practices are kept up to date across the entire company - Educate the company on latest trends, changes, and innovations in the social media and digital marketing fields - Conceive and execute social media campaigns, such as the eco-art twitter contest campaign that involved collaboration with high-profile "social good" twitter accounts, and which raised awareness of, created conversation around, and built buzz for an online charity auction that ultimately raised $1,690 for charity - Strong emphasis on analytics and reporting, including highly computational campaign-based postmortem reports, weekly company-wide social media and digital marketing status updates, and more

Co-president & Contributing Blogger


April 2011 - October 2011

- Help guide the long-term development and growth of the blog - Participate in management of all social channels - Contribute music articles to the blog (



February 2011 - October 2011

- Contribute articles pertaining to or reporting on the music industry and the digital music world ( - Consistently networking with music industry professionals

Distribution Coordinator

Big Fuel Communications LLC , New York, New York

October 2010 - July 2011

- Participated in the creation and execution of social media campaigns designed to create online conversations around content for Chevrolet and their partners. Examples include the #playcatch twitter program (part of Chevrolet’s Diamonds And Dreams tie-in with Major League Baseball), and social activations surrounding the Glee Live Tour - Oversaw the syndication of that content on various partners' online properties - Sole manager of Big Fuel's social media blog, Content To Commerce ( Previous Title: Music Community Manager - Worked on the Cruze-arati campaign, ideating concepts to increase conversation around and syndicate content online - Developed and maintained strong relationships with music bloggers and other music industry professionals - Managed music communities on all Cruze-arati social networks

Digital Marketing Team Member

The Artists Organization , New York, New York

May 2010 - October 2010

- Helped run and manage digital marketing campaigns for Lenny Kravitz, Counting Crows, John Legend, Matisyahu, Soundgarden, and others alongside industry veterans - Managed content on all social networks and official websites for all artists - Participated in management decisions for artists - Formed strong relationships with management and other influential music industry professionals

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