profile

Ed Freed

Skills

Technology

Management

Product Development

Operations

Experience

Managing Director

Code Worldwide

October 2006 - March 2012

Managing Director of Code, Omnicom's Creative Technology specialist agency.

ex: Management
ex: Gardening
ex: PHP
COO

twentysix London

January 2005 - January 2006

Ai merged with Incepta to become Twentysix london, and I continued on as COO.

ex: Management
ex: Gardening
ex: PHP
COO

Ai London

January 2003 - January 2005

Through the purchase of Zinc by Havas, and a merger with one of the other digital pioneer agencies, AMX we became Ai London (part of Arnold Worldwide Partners) and I became COO, managing all delivery in the agency. Clients included Sky, Telewest, Samsung, Avis, Universal Music, National Express

ex: Management
ex: Gardening
ex: PHP
Technical Director

Zinc Ltd

January 2000 - March 2003

Zinc was one of first large digital agencies In the UK. I was in charge of the Technology and the development team, consulting for clients including Microsoft, Expedia, Vodafone, Virgin Atlantic

ex: Management
ex: Gardening
ex: PHP
Service Delivery Manager

Two Way Tv

August 1998 - December 2000

Interactive TV company. I was in charge of the rollout of the interactive TV channel in different markets, Including the set-up of the Two Way TV business in Australia, and roll out of the service on the Austar and Foxtel pay TV services

ex: Management
ex: Gardening
ex: PHP
Technical Architect

KMR Software

January 1998 - August 1998

"Super MIDAS" was eventually sold to Kantar (WPP) I joined the team to manage the transition of the system into their software portfolio and roadmap

ex: Management
ex: Gardening
ex: PHP
Technical Architect / Development Manager

Rocketscience Ltd

January 1995 - January 1998

Start-up company set up with the former CEO of Initiative Media. Developed and sold TV broadcast scheduling software that optimised the placement of programming based on audience data. Successfully sold systems to TV3 Sweden and M-Net throughout Africa

ex: Management
ex: Gardening
ex: PHP
Partner

TJ Barnett & Partners

January 1994 - January 1998

Worked with the other two partners in the business to develop "Super MIDAS" a TV media buying optimisation tool. The tool was very successful and used throughout the Media and TV industry in 32 countries for many years

ex: Management
ex: Gardening
ex: PHP
Developer

Channel 4 Television

January 1992 - January 1994

Development of realtime broadcast systems, and TV audience research tools. Technical representative for Channel Four on BARB panel

ex: Management
ex: Gardening
ex: PHP

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

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