profile

Anderson Serrant

Social Media Enthusiast

Brooklyn

Skills

Team Leadership

Social Media

Facebook Management

Brand Development

About

Social Media is shaping the way in which we communicate as a society as well as fundamentally changing the way brands market to as well as engage their consumers. My goal is to be a part of that change as well as impact the development of this new landscape to benefit the marketing and advertising industry.

Education

The City College of New York

Media Communication - Ad & PR , Media Communication - Ad & PR

June 2012 - June 2012

Experience

Brand and Social Development

Ad-Here LLC , Brooklyn

December 2011 - January 2012

Develop social media strategies for small to medium size business. Demonstrate the necessary tools for the future successes of the business.

Social Media Management
Social Media Development
Social Media Strategy
Digital Marketing Intern

Vice Media , Brooklyn, New York

September 2011 - December 2011

Investigate social media trends and developments in online media and technology. Analyze the relationships between research, content and consumers. Research the benefits of Facebook insights, Radian 6, and Google Analytics in creating content to engage consumers

Social Media Listening Tools (i.e Google Analytics etc)
Consumer Engagement
Event Coordinatating
Youth Ministries Director - Pathfinders

Brooklyn Faith Seventh-Day Adventist Church , Brooklyn, NY

January 2010 - January 2012

Organize activities for a group of 55 young people aged 10 - 25, in order to facilitate their mental, physical and spiritual development. Review and coordinate community outreaches such as feeding the homeless, and visiting the elderly.

Youth and Teen Leadership
Team Management
Volunteer
Social Media Manager

Laos In Harmony , Brooklyn, NY

January 2008 - January 2012

Devised and implemented social media strategies to support the launch of the group’s first major album. Utilized analytics, and new content creation to launch a major social media initiative on Facebook on Twitter Create content for the Laos in harmony website, as well as the various Internet avenues, including the group’s Facebook and twitter page. Conceptualize merchandise items, such as key chains, calendars, and t-shirts, to create a promotional opportunities.

Social Media Manager
Music Management
Merchandising
Admissions Counselor/ Technical Service Assistant

City University of New York (CUNY) , New York, NY

October 2007 - January 2012

Manage applications for prospective students for 17 colleges in the City University of New York (CUNY) system to ensure documentation meets established admissions guide-lines. Provide educational counseling and guidance to prospective students on highly selective programs within the CUNY undergraduate system. Discuss the best practices for researching and navigating the undergraduate college ad-missions process with prospective students.

Admissions
Microsoft Suite
Counseling
Advertising Executive Assistant Intern

Hill Holliday , New York, NY

June 2007 - August 2007

Developed a comprehensive marketing pitch, competing against another group of in-terns. Assisted in market research performing sales as well as brand research necessary agen-cy’s pitch for the Porsche brand.

Advertising Pitch
Brand Research

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

Gym

Cafeteria

N/A

Commute

Paid Vacation

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