Passionate Techie, Agressive Marketer, Social Media Expert, Digital designer, Creative Thinker, Avid Gamer and Wishful Want-epreneur
University of Florida
MS. Digital Arts and Science , MS. Digital Arts and Science
July 2008 - July 2008
Symbiosis University, Pune
PGDBA Marketing , PGDBA Marketing
June 2007 - June 2007
VIT, University of Pune
BE Computer Science , BE Computer Science
June 2004 - June 2004
Modern School Vasant Vihar
April 2000 - April 2000
Yahoo! India Pvt. Ltd.
November 2009 - October 2011
Responsible for the end to end delivery (conceptualization - pitch presentation - implementation - analytics and reporting) of marketing campaigns for our clients, while leveraging Yahoo’s various properties and other digital/social media.
Liaising with the sales team, as well as the clients/their agencies, to ensure that the creatives are tailored to the clients needs and are in accordance with their brand values and core messages.
Liaise with the production teams/external vendors to ensure quality and adherence to timelines.
Campaing Conceptualization and Client Pitches
Campaing Analysis and Reporting
Assoc. Creative Director
March 2009 - November 2009
Was heading the creative department, and was responsible for making sure the creative and production teams developed high end, quality campaigns for our clients, in the specified timelines and budgets.
Also, managed financials and staffing for the creative department as well as performance measuring for all campaigns
Campaing Conceptualization and Implementation
Creative Department Budgeting and Staffing
Marketing Manager - Online
EA Games India Pvt. Ltd.
August 2008 - March 2009
Was responsible for online marking, community management, blogger and reviewer outreach, online tournaments, contests and promotions.
Also managed the EA India website (www.ElectronicArts.in) and the EA tournaments website (www.EATournaments.in); alongwith direct to consumer marketing and sales with electronic mailers and the EA online store.
Online Marketing and Blogger/Reviewer Outreach
Maintenance of EA India and EA Tournaments websites
Avenues International Inc.
January 2008 - July 2008
Was in charge of sourcing new opportunities for the business as well as following up with prospective leads and current client relationship management.
Was also responsible for all online marketing efforts.
Digital and Social Media Marketing
Sourcing Prospective Clients
Client Relationship Management
Computer Technology Consultant
The Darjeeling Limited
December 2007 - January 2008
Facilitated the computing, database, networking, telecommunications and IT requirements of the production office, on Wes Anderson’s film
Setting up of Office Telecom, Networks and IT
May 2006 - July 2006
Converted a traditional filing cabinet office to a paperless, environment aware, digitized workplace for a high end, luxury safes manufacturer.
Maintenance and Promotion of Social Media and Website
IT, Networks and Resource Management
Inforam India Pvt. Ltd.
July 2004 - October 2004
Set up office computing, networks and telecommunications facilities for this technology BPO
Setting up of Office Networks, Telecom and IT
Undergraduate Engineering Project
July 2003 - June 2004
Developed a live project in the final year of my B.E., which was undertaken by M/s Siemens Information Systems Ltd. and The Indian Army. Its main objective was the correction of infrared images and detection of objects contained within them which would then be interfaced with the Army’s automated missile targeting system. It was coded in the VC++ environment.
Development and Testing of Software
Set Production Assistant
The Monsoon Wedding
May 2000 - July 2000
Worked closely with the 2nd AD and on set. Developed a DBMS for cast and crew scheduling for Mira Nair’s award winning film.
May 1998 - October 2011
Developed web sites, social media channels and other digital marketing campaigns for The Inside Story, Inforam, Limca Laptop Ki Barish, EA India Tournaments, IIMPACT NGO, Phoenix Hospitals, Ishaan Nair Photography, Artist Dhanur Goyal, Dr. Aparna Basu, Khaaja Chowk!, 32nd Milestone, Milestone Hotels, MykonosBlu Hotel, LadyM Hotel and 360 Degrees Beach Resort.
Website Design and Implementaion
Website Promotion and Traffic Generation
The Inside Story
May 1998 - July 1998
Developed a website and set up a DBMS and a CRM for digitizing the data, orders and client management.
Deployment of DBMS and CRM
Development and Maintenance of Website