I have worked in marketing for over 11 years. I have been fortunate to work in digital marketing for the last 5 years.
My current position as Vice-President of Media +Marketing allows me to work with clients on all of the digital marketing needs: SEO, PPC, Social Media, Digital Media, Email Marketing and Mobile Marketing. I have also run campaigns in traditional media channels: Radio, Print, Television, Out-of-Home and Movie Theater advertising. My team and I are building new marketing capabilities in Digital-Out-of-Home, Guerilla Marketing and Lead Generation.
The best part about my job is the ability to develop a fully integrated strategy and tactically execute the strategy. The digital marketing world is a constant state of motion which provides daily challenges and opportunities
Univeristy of Louisville
Business Administration , Business Administration
May 2004 - May 2004
Eastern Kentucky Univresity
Science in Bio. & Sprts Med. , Science in Bio. & Sprts Med.
December 2000 - December 2000
Vice President of Media + Marketing
LeapFrog Interactive , Louisville
September 2010 - November 2011
I head up our Media + Marketing team at LeapFrog Interactive. I am in charge of program strategy, execution, client-facing and prospecting over our core service set. This includes SEO, PPC, Social, Display, Email, Affiliate, Mobile, DOOH and Traditional. I integrate all of these programs to meet clients marketing goals and objectives.
Search Marketing Director
LeapFrog Interactive , Louisville
January 2010 - September 2010
Handle strategic and tactical development and execution of our organic search, paid search and social search clients. Perform website analysis using website analytics programs, A/B and MVT testing, and site structure and functionality. Work with our account managers to provide the best search solution for our clients through regular contact, helping meet their online objectives and keeping them ahead of their competitors in the search space. Help our business development with new business acquisition.
Optimization and Visibility
May 2009 - January 2010
In charge of all organic search clients for LeapFrog Interactive. Duties included on-site optimization, keyword research, online asset creation, link building, competitive research, web analytics and tactical development.
November 2008 - May 2009
Perform SEO duties for multimillion dollar clients including website layout, url taxonomy, keyword research, competitive analysis, article and press release submission, social media and link building.
Work with website traffic tools including Omniture, ClickTracks and comScore.
Knows HTML & CSS.
February 2008 - November 2008
Primary responsibility is to build relaationships and help our clients ,through audience based solutions, grow their business.
Online Marketing Research Manager
October 2006 - February 2008
Manage, analysis and product development of our online properties. Manage and maintain all of our marketing databases through BRIO, Access and SPSS.
February 2005 - October 2006
Manage all marketing databases
Assist advertising department with prospecting, market analysis of advertisers and developing sales territories in aiding revenue generation
Provide other media analysis, demographic & psychographic consumer data, business trends, and market analysis for strategic analysis of market.
Utilize internal financial software systems to obtain revenue and ad placement of advertisers which allows analysis of strengths and opportunities in upsellng.
Assisted Research Manager in conducting and analyzing polls
Ability to turn marketing data into a clear and concise plan that is actionable through presentation, mapping. etc
Indiana Wesleyan University
January 2005 - October 2006
Teach the following undergraduate courses: Health & Wellness, Recreation, & Earth Science
Teach the following graduate courses: Marketing Management
October 2004 - February 2005
Administrative support for disabilty cases
University of Louisville
November 2003 - May 2004
Worked for the Atheltic Fund. Event management. Development of online sites. Fund-raising for the Athletic Fund
Greater Louisville Sports Commission
May 2003 - August 2003
Helped coordinate & maintain a database of volunteers for events. Event management.
June 2002 - May 2004
Maintenance, prevention and treatment of musculoskeletal injuries.
University of Louisville - Neurological Surgery
October 2001 - June 2002
Conducted basic science experiments for the cardiovascular department. Experiments included culitvating cells, slide preparation, and animal studies.
University of Louisville - Cardiovascular Department
January 2001 - October 2001
Conducted basic science experiments for the cardiovascular department. Experiments included culitvating cells, DNA/RNA analysis, and animal studies.