Kenna Williams

Digital Strategist

Washington, 20009


Digital Strategy

Information Architecture/User Experience


Project Management


University of Texas at Austin

Advertising , Advertising

May 2006 - May 2006

Austin College

Communications , Communications

May 2004 - May 2004


Senior Associate/Interactive Account Manager

Sherry Matthews Advocacy Marketing

November 2006 - October 2011

• Provide online, mobile, and social media strategy across agency clients • Lead production teams and drive project management for digital and print products • Direct digital marketing campaigns in both English and Spanish, including social media marketing, mobile marketing, online media relations, blogger outreach, and targeted digital advertising campaigns • Analyze research and online metrics to optimize digital products and interactive campaign results • Develop information architecture, user experience, and content strategy for websites, social media profiles, mobile sites, touch-screen kiosks, and other digital projects • Provide account management for clients such as the Texas Department of Transportation and National Diabetes Education Program • Research, write, edit and proofread new business proposals, press materials, and other publications

Digital Strategy
Project Management
Client Service
Foundation Relations Coordinator

Texas Methodist Foundation

August 2004 - November 2006

• Implemented digital communication strategies via banner ads, email marketing, and multimedia presentations • Spearheaded complete website redesign, developed site architecture, and created wireframe designs • Wrote copy for emails and managed e-newsletter to donors and investors • Designed graphics, created content, and took photographs for print and digital media • Coordinated regional and statewide events for investors, philanthropists, clergy, lay leaders, and other stakeholders

Interactive Design
Event Coordination
Digital Producer/Communications Consultant

Freelance Consulting

January 2003 - August 2004

Responsible for the development and launch of dozens of interactive projects, including websites, social media marketing, email marketing, online media relations, and targeted online advertising campaigns.

Digital Strategy
Digital Production

Workplace personality


Company Size


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Team Size


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