Old Creek Wallbed Factory, LLC
April 2008 - July 2011
• Restructured, managed and developed creative ad copy and keyword research for all Google AdWords, MSN AdCenter and Yahoo! Search Marketing pay-per-click (PPC) campaigns. Increased the ROI by 78%, and reduced budget by 34%.
• Designed original web graphics; ad banners, landing pages, email blasts, and CMS pages.
• Optimized onsite content, page names, HTML tags, ALT tags, META tags and META descriptions to improve organic search rankings. Improved quality and quantity (increased by 9% to date) of back links.
• Senior copywriter for all outbound company documents including, business plans, press releases, web content, blog posts, and social media interactions.
• Implementation, organization and management of company’s social media strategies for Facebook, Twitter & Blog.
• Coordinated, executed and measured effectiveness of simultaneous campaigns including print, email, and PPC campaigns.