Kristin Johnson

Creative Online Marketer


Portland State University

Business Marketing , Business Marketing

December 2006 - December 2006


Online Marketing Specialist

Oatmeal Marketing , Portland

July 2009 - January 2012

• Provide consulting services in search engine marketing, search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC) marketing, social media (SMO), website design, web development, e- commerce, email marketing, website analysis, and website maintenance for small to mid-sized businesses. • Researched and prepared client presentations to demonstrate the influence of online marketing and sell services. • Helping smaller companies achieve online success in highly competitive local markets using SEO best practices and PPC platforms.

Client Management
Project Management
Website Development & Design
Online Marketing Manager

Old Creek Wallbed Factory, LLC

April 2008 - July 2011

• Restructured, managed and developed creative ad copy and keyword research for all Google AdWords, MSN AdCenter and Yahoo! Search Marketing pay-per-click (PPC) campaigns. Increased the ROI by 78%, and reduced budget by 34%. • Designed original web graphics; ad banners, landing pages, email blasts, and CMS pages. • Optimized onsite content, page names, HTML tags, ALT tags, META tags and META descriptions to improve organic search rankings. Improved quality and quantity (increased by 9% to date) of back links. • Senior copywriter for all outbound company documents including, business plans, press releases, web content, blog posts, and social media interactions. • Implementation, organization and management of company’s social media strategies for Facebook, Twitter & Blog. • Coordinated, executed and measured effectiveness of simultaneous campaigns including print, email, and PPC campaigns.

Marketing Coordinator

Resort Supply, Inc.

December 2006 - June 2008

Online Marketing Intern

Ticketmaster Entertainment

March 2006 - June 2006

Sales Associate

Pottery Barn

January 2001 - January 2006

Workplace personality


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