Matt Hope

Digital Strategy and Social Media

London, E9 5EG, United Kingdom


Social Media Strategy

Content Management

Community Management

Blogging and Reviews


Matt is a highly driven individual with advanced knowledge and experience of developing digital content and social media strategy. As a freelancer, for a number of brand clients, Matt has had experience of innovative community management, content drive and viral stimulation. Achieving remarkable results both alone and within a dynamic team. He is looking to contribute his diverse experience and ongoing passion into a responsible and challenging position that suits his energy and appetite for innovation within a suitably reputable company.


Leeds College of Music

Music Production , Music Production

June 2005 - June 2005

UWE Bristol

Engineering Foundation , Engineering Foundation

June 2001 - June 2001

St Marys RC Menston, Leeds

June 1997 - June 1997


Digital Content and Community Manager

Songs From A Room / , London / Global

October 2010 - October 2012

Currently managing the Digital presence for Sofarsounds pop-up gig company. Specializing in organizing secret music events in unique locations, worldwide. All content generated from the events by fans and musicians including blog management, Flickr feeds, soundcloud content, collaborative spotify playlists, youtube and vimeo marketing, stimulating viral video, conversation leading via twitter and FB. Http:// Http:// Http:// Twitter search:

Community Management
Social Media Strategy
Content Management
Social Media Strategy and Content Management

Freelance Digital Strategy and Social Media , London

April 2010 - October 2012

Social engagement and content management. Working with Brands and campaigns to sharpen their use of the digital sphere and stimulate a natural word of mouth among target audiences using social platforms, blogger advocacy, rich and unique content and interactive competitions. Clients include Levi's UK (Craftwork / Craft of Music) Slightly Foxed Mencap Make With Me ICA London Juiceology Mulletover

Strategy Development
Social Media Training
Blogging / Web Content

Various Music and Social Media sites , London / Poland

November 2009 - December 2009

Managing and implementing blogs and web reviews for a number of popular and niche websites including my own personal music blog. Tasks include the production of compelling copy and rich media around special events, new software applications, album releases, profiling and interviews. Maintaining a consistent and high frequency schedule of targeted, timely and conversely blog content. See below for some of my posts. Mamuna Share your Path in Life Instagram A shared view Quora - The Evolution of Q's & A's Fabric First Blog Introduce Yourself: OLIVER $ The Many Sides of SoulPhiction Ransom Note : The Knife Data Transmission Dawn of Midi - First [Accretions Records] When Saints Go Machine @ XOYO London Managing Http://

Content Research
Feature Development
Rich Media Collection
Music PR Intern

Outpost Media , London

September 2009 - November 2009

Working for one of London's most reputable and awarded Music PR firms managing high profile accounts and PR strategy for music artists and major music releases across a wide span of genre. Responsibilities included maintaining online profiles and synching with well timed blogger outreach campaigns. Developing and distributing press releases and digital press packs. Liaison and relationship building with leading Press, Web, TV and Radio journalists. Industry and events networking, development and updating of Social Media platforms both internally and for artist and event clientele. Http://

Press & TV PR
Artist Profile Mgmt
Artist and PR Research
Speciality Coffee Barista

Various : Currently Head Barista Caravan Exmouth Market , London / Worldwide

September 2005 - January 2012

Working in speciality Coffee for almost 8 years, responsibilities have included cafe team management, training, tasting and calibrating espresso machines, tastings and brewing, designing drinks production, location and special event service. Making coffee for the likes of Thom Yorke and the Kings of Leon and leading The Guardian 2009 top UK cafe; Matt has consistently looked to pro-barista work to supplement his freelance profession and has allowed him to enjoy both a manual skill and personable customer facing practice. Http:// Http:// Http:// Http://

Dosing and Measuring
Practice and Training
Making people happy with caffeine
Music Director / Head DJ

Room Restaurants UK , Manchester Leeds Harrogate Glasgow

September 2002 - November 2011

Director of Music for the UK wide Restaurant Group. Managing the programming and development of the company music policy, hiring and scheduling niche style DJs, booking and arranging world renowned acts, arranging live PA and overseeing entertainment for special events. Maintaining the brand awareness of musical style, weekend live DJ scheduling, developing an introductory social media strategy for the brand. Http://

Resident DJ management
Music Direction and Djing
Social Media Supervision
Music; Research and Knowledge

Independently Motivated Passion Music Knowledge , Leeds - London

September 2001 - January 2012

Since leaving school Matt has developed a insatiable enthusiasm for music experience, events, technology, discovery, sharing and marketing and production. Often being described by peers as a music encyclopaedia and early adopter of new trends. He enjoys a routine observation and update of what's new or undiscovered in music, the services around it our interaction on a psychological level. This drives Matt to endeavour a host of voluntary projects from producing his own music, Blogging, DJ sets to putting on music festivals in cafes, electronica nights and experimental Book Clubs. Http://

Music Technology and Industry Research
Reading Listening Music Research
Adopting and Testing New Music Services

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