Michael Volkin is an accomplished senior level executive and digital business strategist with broad-based expertise. He has been an internet marketing expert since 2002. Authoring three books and one best-seller, Mr. Volkin has helped dozens of small and large companies increase their online presence. He's provided consultation services and spoken at business meetings and training events on various marketing topics for businesses across numerous industries.
In 2006, he founded UltimateBasicTraining.com, a website that prepares recruits for military basic training. Today, the website helps tens of thousands of military recruits. Since January 1, 2012, UltimateBasicTraining.com has received over 800,000 search engine impressions, ranking at the top of search engines for dozens of keywords.
Mr. Volkin’s areas of expertise include:
Search Engine Optimization New Revenue Stream Development
Creative Branding Syndication/Partnerships
Data Analysis Social Media Marketing
Lead Strategy Development
Mr. Volkin’s diverse background enables him to bring a multitude of talents to the table as well as a myriad of innovative marketing techniques.
You can contact Michael Volkin at 707-758-0446 or at MikeVolkin@gmail.com
Stephen F. Austin University
Environmental Science , Environmental Science
March 2000 - March 2000
Stephen F. Austin University
Environmental Science/Biology , Environmental Science/Biology
March 1998 - March 1998
Milford High School
March 1994 - March 1994
Director of Marketing
STREETWISE REPORTS , Petaluma, CA
November 2010 - January 2012
Established and managed all aspects of the marketing department. Executed traditional and Internet marketing programs to increase revenue and brand awareness. Duties included managing a marketing team, search engine optimization and social media strategy, data analysis, brand management and growth, project management, and profit improvement opportunities. Marketing role also focused on competitive and market analysis and strategic planning.
Online Marketing Manager
FETCH! PET CARE NATIONAL HEADQUARTERS, , Walnut Creek, CA
March 2009 - November 2010
Directed all online company operations and strategies for corporate headquarters of national pet services franchise. Created, strategized and executed numerous online initiatives to increase profitability on both a national and local level. Coordinated with national and local partners to increase service reach and customer base.
SIERRA PACIFIC GROUP , El Dorado Hills, CA
February 2004 - March 2009
Developed successful marketing programs to drive annual revenue for environmental consulting services among city, county, state, and federal government agencies. Marketing role focused on department start-up and management, new business development, brand awareness and management plans, new service launches, product and service market positioning, go-to-market strategies, traditional marketing campaigns, strategic partnerships and alliances, project management, and budget management. Managed two or three Environmental Consultants as needed. Selected clients included the California State Department of Fish and Game, State Water Quality Control Board, and US Army Corps of Engineers.