Sahaj Cheema

MBA Student

Toronto, Canada


New Product Development - Web and Mobile

Requirement Analysis

Product Presenations

Customer Insights


Schulich School of Business

Marketing , Marketing

April 2012 - April 2012

Pune University

Engineering , Engineering

June 2007 - June 2007


Product Management Coordinator

Research in Motion , Waterloo

January 2011 - September 2011

 Defined market requirements for new BBM mobile payment application, after consulting multiple stakeholders  Conducted focus group interviews to capture customer insights for micro-payment app for BBM platform  Conducted technical discovery meetings with potential mobile payment partners  Defined user experience requirements for on-device plan management app, increased RIM and carrier ARPU  Fostered relationships with strategic carrier partners for launching new customer-plan management app.  Prepared and presented business case presentations to VPs for launching potential new products.  Identified revenue generation models for new products involving multiple partners and vendors.

Requirement analysis for mobile payment App
Present new product ideas to VPs and senior executives
Conduct focus group interviews and do customer need assesment
Market Research Analyst , Pune

June 2010 - September 2010

 Prepared social media strategy for launching online library in two cities, surpassed breakeven in 9 months  Devise subscription based service pricing model after analyzed customer behaviour and industry trends  Proposed recommendations for user’s web portal, based on concept testing conducted with customers

Formulate social media marketing strategy
Conduct consumer research
Device pricing strategy for subscription model
Project Lead

Infosys Technologies Limited , Banagalore

November 2009 - May 2010

 Partnered with clients to co-create customised product features, launched first of its kind mobile and online wallet services for Airtel- Largest wireless service provider in India  Mentored 10 engineers to create financial services business solutions, developed online commerce platform using agile-SDLC software development  Managed promotion strategy and information content for organization wide online forum to evangelize innovation, attracted 10,000 viewers 

Co-created product features with clients and cross functional teams
Presales of mobile and web commerce solution
Managed team of 10 engineers to develop web banking platform
Senior Systems Engineer

Infosys Technologies Limited , Pune, India

September 2007 - November 2009

Presented application feature demo in front of clients, acquired implementation contract from Punjab National Bank (PNB)- second largest National Bank in India  Analysed RFP’s issued by prospective clients, won pilot launch contracts from three public sector Banks  Collaborated with cross-functional teams to integrated IVR and smart card interaction capabilities to FIS  Trained eighteen employees on J2EE application architecture, reduced project delivery time by two months  Authored product marketing and technical design documents used by internal and external clients

Analyse and respond to RFPs
Develop and design solution features for web products
Conduct technical training for software engineers

Workplace personality


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