Erica Abercrumbie


The Ohio State University

Marketing , Marketing

June 2012 - June 2012


Client Services Intern

LPK , Cincinnati, OH

June 2012 - November 2012

• Develop competitive analysis and research audits to help assist with project management initiatives for Gillette and LPK Brand teams • Researched aspirational brands to inform audits, strategic brand-building principles, and activating design parameters on Always vision work • Compose and present effective work order briefs to Herbal Essences internal team members to efficiently communicate project information for new initiatives and ongoing projects • Create detailed project cost estimates and engagement letters for clients

ex: Management
ex: Gardening
ex: PHP
College Ambassador

Liquid Soul Media

December 2011 - June 2012

ex: Management
ex: Gardening
ex: PHP

The Abercrumbie Group

September 2011 - December 2011

ex: Management
ex: Gardening
ex: PHP
Community Relations Intern

Limited Brands , Columbus, OH

June 2011 - September 2011

• Assisted with planning and organization details of company approved giving programs and their campaigns including Pelotonia, United Way, and Race for the Cure NY • Helped facilitate Limited Brands sponsored volunteerism projects and Community Care Weeks in Kettering, Ohio • Pull and disburse inventory for product donation requests

ex: Management
ex: Gardening
ex: PHP

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