profile

Erica Swallow

Blogger

New York, 10029, United States

Skills

Writing

Social Media

Digital Marketing

Brand Management

About

Life is an adventure, and I'm on a journey to discover everything it has to offer. I aim to delight people with my creativity and passion.

Education

New York University

Int'l Business & Marketing , Int'l Business & Marketing

June 2009 - June 2009

Paragould High School

May 2005 - May 2005

Experience

Founding Blogger

City Winery , New York, NY

September 2011 -

- Manage the City Winery blog during the 2011 harvest season

Blogging
Cellar Work
Promotion
Associate Editor, Partner Content

Mashable , New York, NY

May 2010 - September 2011

- Manage growth and processes of the supported content program, which includes top advertisers, like BlackBerry, British Airways, Buddy Media, Dell, Ford, Gillette, GM, IBM, Intel, Lexus, Nordstrom, Philips, Poynter, Rackspace, Samsung, Sony Ericsson, Sprint, UPS, Verizon and Webtrends, among others - Cover the business and marketing beat. See my writing portfolio at: mashable.com/author/erica-swallow - Contribute to the American Express OPEN Forum small business blog. See my recent contributions here: http://www.openforum.com/connectodex/mashable?username=erica-swallow-1

Editing
Writing
Management
Social Media Marketing Consultant

The New York Times , New York, NY

December 2009 - May 2011

- Consult with digital marketing team on social media marketing strategy and implementation. - Supervise and collaborate with social media interns.

Social Media Management
Social Media Strategy
Reporting
Online Marketing Associate

Bloomingdale's , New York, NY

September 2009 - December 2009

- Monitor Bloomingdale’s-branded social media sites and blogger outreach strategies - Report on and analyze social media performance, monthly traffic and sales reports - Assist with The Registry marketing strategy, including development, partnerships, execution and performance tracking

Social Media Strategy
Social Media Strategy
Reporting
Buzz Marketing Intern

The New York Times , New York, NY

October 2008 - September 2009

- Assist with social-media marketing strategy. - Update social-media sites (Facebook, YouTube, Bebo, Ning, etc), internal marketing blog, ad tracker and clip report on daily basis. - Analyze social-media marketing results and update digital awards calendar on weekly basis.

Social Media Management
Social Media Strategy
Reporting
Account Management Intern, Olay

Saatchi & Saatchi , New York, NY

June 2008 - September 2008

- Assisted Account Management department on Olay team - Researched relevant skincare trends for monthly Skincare Trends magazine - Compiled and analyzed competitor product, line, and advertising research - Created organization system and search spreadsheet for Olay global print and TV creative work

Research
Competitive Analysis
Administrative
Marketing Research Assistant

Transcendent International, LLC , New York, NY

March 2007 - September 2007

- Researched the Healthcare Information Technology Industry - Reported on pricing strategies, competitor offerings, and possible partnership options for healthcare language-learning software

Research
Reporting
Administration
Office of Global Programs Intern

New York University , New York, NY

January 2007 - September 2008

- Coordinate events for study abroad returnees (dinners, shows, outings, etc.) - Speak to prospective study abroad students about my experiences abroad and visa application process - Create and edit Shanghai guide and manage guide team: http://www.nyu.edu/studyabroad/pdf/GA.Shanghai.Guide.pdf

Administration
Coordination
Speaking
Marketing Research Assistant

New York University , New York, NY

February 2006 - May 2006

- Assisted Marketing Professor Amitav Chakravarti in field research and analysis - Designed, administered, and supervised marketing research studies about personal decision-making

Research
Administration
Ideation

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

Cafeteria

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