A Marketing, Sales and Communication professional with 9 years of experience in the tech, hotel and financial services industries. A go-getter, world traveler, tech lover, wannabe yogini and kickboxer.
Univ of Asia & the Pacific
MA Communications , MA Communications
June 2005 - June 2005
Business Development Director
Lenddo Philippines , Makati
November 2011 - July 2012
Spearheads Lenddo Philippines's sales (B2B and B2C), events, CRM, digital marketing and PR activities. Together with the CEO for Asia, comes up with strategies for Lenddo's membership growth and loan portfolio growth,
Adjunct Faculty, School of Communication
University of Asia and the Pacific , Pasig
June 2009 - September 2010
Professor, Public Relations Management, School of Communications
Public Relations and E-Commerce Manager
Mandarin Oriental, Manila , Makati
March 2008 - November 2011
Managed the hotel's media relations, social media, and marketing communications activities. Did strategic tie-ups with high-end brands for co-marketing.
Business Development Manager
MediaBanc (KL) Sdn Bhd
April 2007 - November 2007
• Sourced new clients for Media Monitoring, including Direct Clients (government and financial institutions; hospitality institutions; embassies, etc.)
• Created strategic selling and marketing programs for the sales team.
• Aided in client servicing
Sr. Institutional Sales Specialist
Sun Life Asset Management Co. Inc.
March 2006 - April 2007
• Provided accounts servicing and management to retail and institutional clients, particularly banks.
• Researched on company profiles and investment environment.
• Recruited new direct mutual fund representatives for the company.
• Did total channel development for the company, which includes recruitment of sales representatives, motivating them to sell, assisting them in preparing and planning for presentations and updating them on the investment outlook of the company.
• Did marketing activities, such as events management and other below-the-line marketing tools.
• Updated clients on investment outlook, as given by the investments team of Sun Life Asset Management.
• Made and created presentations for clients.
• Maintained relationships with key personnel in various distribution channels of SLAMC, including the PSE; local and foreign banks; financial advisory firms; and stock brokerages.
Direct Marketing Account Officer
The Insular Life Assurance Co. Ltd.
March 2005 - March 2006
• Created marketing plans and tie-ups with companies
• Customer service
• Public relations and event management
• Coordinated with web developers and graphic artists for creation of direct marketing website.
January 2003 - March 2003