profile

Erika Aquino

Business Development Director, Lenddo Philippines

Makati, 1226, Philippines

Skills

Sales & Marketing

Public Relations

Management

About

A Marketing, Sales and Communication professional with 9 years of experience in the tech, hotel and financial services industries. A go-getter, world traveler, tech lover, wannabe yogini and kickboxer.

Education

Univ of Asia & the Pacific

MA Communications , MA Communications

June 2005 - June 2005

Experience

Business Development Director

Lenddo Philippines , Makati

November 2011 - July 2012

Spearheads Lenddo Philippines's sales (B2B and B2C), events, CRM, digital marketing and PR activities. Together with the CEO for Asia, comes up with strategies for Lenddo's membership growth and loan portfolio growth,

Marketing
Sales
Public Relations
Adjunct Faculty, School of Communication

University of Asia and the Pacific , Pasig

June 2009 - September 2010

Professor, Public Relations Management, School of Communications

Teaching and Training
Mentorship
Administrative tasks
Public Relations and E-Commerce Manager

Mandarin Oriental, Manila , Makati

March 2008 - November 2011

Managed the hotel's media relations, social media, and marketing communications activities. Did strategic tie-ups with high-end brands for co-marketing.

Public Relations
Marketing
Social Media
Business Development Manager

MediaBanc (KL) Sdn Bhd

April 2007 - November 2007

• Sourced new clients for Media Monitoring, including Direct Clients (government and financial institutions; hospitality institutions; embassies, etc.) • Created strategic selling and marketing programs for the sales team. • Aided in client servicing

Sales
Business Development
Client Services
Sr. Institutional Sales Specialist

Sun Life Asset Management Co. Inc.

March 2006 - April 2007

servicing. • Provided accounts servicing and management to retail and institutional clients, particularly banks. • Researched on company profiles and investment environment. • Recruited new direct mutual fund representatives for the company. • Did total channel development for the company, which includes recruitment of sales representatives, motivating them to sell, assisting them in preparing and planning for presentations and updating them on the investment outlook of the company. • Did marketing activities, such as events management and other below-the-line marketing tools. • Updated clients on investment outlook, as given by the investments team of Sun Life Asset Management. • Made and created presentations for clients. • Maintained relationships with key personnel in various distribution channels of SLAMC, including the PSE; local and foreign banks; financial advisory firms; and stock brokerages.

Sales
Account Management
Research
Direct Marketing Account Officer

The Insular Life Assurance Co. Ltd.

March 2005 - March 2006

• Created marketing plans and tie-ups with companies • Customer service • Public relations and event management • Coordinated with web developers and graphic artists for creation of direct marketing website.

Marketing
Business Development
Sales
Writer

WishCraft, Inc.

January 2003 - March 2003

Copy writing
Creative planning
Strategic Planning

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

Gym

Cafeteria

N/A

Commute

Relocate

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