profile

Francois Filamor

Account Manager

Chicago, USA

Skills

Social Media Tools/Platforms

Event Planning

IMC Campaigns

Community Management

About

Social media tools and platforms warrior with a strong track record of growing online communities in record time, as well as creating and implementing head-turning on and offline programs. Up-to-date with evolving technologies and social media news.

Education

Roosevelt University

IMC , IMC

April 2011 - April 2011

Lake Forest College

Communications , Communications

May 2006 - May 2006

Experience

Account Manager (Project Based)

socialkaty, LLC , Chicago

July 2011 - December 2011

• Managed marketing initiatives and online communities for small to mid-sized businesses including Bellyflop, Retailigence, LiveRamp, Todd O’Hara, HipMum, JustShareIt and socialkaty • Grew a client’s online community on Twitter and Facebook by 267% in one month through targeted and personalized engagement without ads • Provided expertise in retail mobile for a client and authored a blog post entitled “Five Things to Know About Mobile Marketing for Retailers” for a European mobile site • Managed Social Media outreach and engagement for a Happy Hour event for Advertising Week in New York communicating with high-profile business executives on Twitter and Linkedin • Conducted a bi-weekly tweet chat for a client and increased participation three-fold through focused advertising, promotion and delivery methods

Community Management
Marketing/Promotions Campaigns
Content Generation/Blogging
Graduate Student Account Executive

Univision , Chicago

January 2011 - April 2011

• Researched and analyzed current Univision and Nintendo data regarding the Hispanic market to help acquire and create new business opportunities for Nintendo to target the U.S. market more effectively and efficiently • Performed qualitative and quantitative data to support current research to recommend and implement a future campaign plan to acquire Nintendo • Competed against other graduate teams with other clients and was praised for the final presentation specifically for the use of a PREZI presentation format, execution as well as creative ideas • Plan book for Nintendo was presented to the client which included: - Situational Analysis - Problems and Opportunities - Target Market Profile - Marketing Objectives - Marketing Strategies and Rationale - Advertising, Media & Promotional Tools - Campaign Evaluation - Budget

IMC Plan
Creative Campaigns
Researh
Marketing/Advertising/Pr/Events Consultant

One Kiss Worldwide Inc , Chicago

June 2009 - August 2010

• Developed and created key marketing and advertising decisions including commercials, event coordination and website design • Acquired a full-page profile of the owners in a popular niche magazines • Key promoter of events through social media (Facebook/Twitter) and represented the brand at local events and benefits

Marketing/Advertising
Event Promotions
Community Management
Consultant

Event Planner, Freelance , Chicago

August 2008 - December 2011

• Planned and executed weddings, birthday parties and events for small/large businesses • Marketed and advertised a fundraiser for an organization in Rwanda resulting in doubled attendance expectations and financial goals

Event Planning
Event Promotions
Client Management
Sales Associate

Armani Exchange , Chicago

November 2005 - July 2007

• Consistently one of the top sales performers in North America and personal shopper to high-profile celebrity clientele

Sales
Visual Merchandise
Training
Marketing/Advertising Intern

CHICAGO INTERNATIONAL FILM FESTIVAL

September 2005 - December 2005

• Closely assisted the Marketing and Advertising Department from development to final execution of marketing strategy for the 41st Chicago International Film Festival resulting in a 20% increase in 2005 ticket sales from the previous year • Designed and executed ads for Chicago Tribune, Chicago Sun Times and Windy City Times • Commended for work on designing niche ethnic marketing and membership programs

Marketing/Advertising
Promotions
Creative Campaigns

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

Cafeteria

N/A

Commute

Relocate

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