Gorki De Los Santos

Senior Manager, PAC

Hollywood, 33021


Brand and Business Communications

Media Relations

Public Affairs and Communications

Crisis Management





More than 10 years of experience in media relations, brand marketing communications and government affairs. Leveraged a mix of social media platforms including Twitter, Facebook and Instagram to execute strategic marketing and media relations campaigns. Since 2008, I have managed indirect reports including internal cross-functional teams, public relation agencies and external consultants. I have excellent writing and speaking skills in English and Spanish.


University of Florida

Public Relations & Poli Sci , Public Relations & Poli Sci

August 2004 - August 2004

Coral Springs High School

June 2000 - June 2000


Senior Manager

The Coca-Cola Company , Hollywood, Florida

November 2011 - July 2015

• Activate and expand partnerships between the Company and external stakeholders • Manage the Company’s relationships with local and state government officials • Successfully execute bilingual media relations campaigns in Florida, Puerto Rico and U.S. Virgin Island • Oversee the Company’s contract consultants in Florida, Puerto Rico and U.S. Virgin Islands

Government Relations
Media Relations
Stakeholder/Community Engagement
Communications Manager

The Coca-Cola Company , Atlanta, Georgia

January 2010 - November 2011

• Led the Company’s USA 2010 FIFA World Cup public relations initiative which included the FIFA World Cup Trophy Tour, Coca-Cola Soccer Camp in South Africa and new packaging launch • Managed the USA public relations launch of Sprite’s new marketing campaign “Sprite: The Spark” • Managed PR for the Company’s multicultural marketing initiatives, PR agencies and oversaw media relations campaign budget

Brand Public Relations
Brand/Media Relations
Agency Management
PR Coordinator

The Coca-Cola Company , Atlanta, Georgia

January 2008 - April 2010

• Led the public relations efforts for Sprite national stepping competition “Sprite Step-Off” • Oversaw public relations launch for Fanta’s new visual identity and executed brand’s award-winning national public relations campaign “The Return of the Fantanas” • Managed Hispanic and African-American Marketing media outreach for programs including Coca-Cola Telenovela Club, BET’s 106 and Park Coca-Cola Summer Teen promotion and POWERADE’s first Hispanic campaign

Multicultural Public Relations
Brand/Media Relations
Agency Management
Account Executive

Wunderkind Public Relations , Atlanta, Georgia

May 2007 - February 2008

• Assisted senior account executives and account supervisors with clients in the technology industry • Drafted press releases, pitched and secured international, national and local technology trade media

Technology PR
Media Pitching
ex: PHP
Account Coordinator

The Conroy Martinez Group , Coral Gables, Florida

January 2005 - April 2007

• Supported communications efforts for clients including Cirque du Solei and Miami Seaquarium • Established relationships with national and local media like Miami Herald, Telemundo and Univision Networks and local affiliates for ABC, CBS, FOX and NBC.

Press Releases
Entertainment PR
Media Relations

Workplace personality


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Paid Vacation

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