profile

Grace Hsiang

Advertising

Los Angeles, 90034

Skills

Client skill

Communication Skills

Advertising

Account Management

About

This is a description of myself.

Education

University of California Irvin

Literary Journalism , Literary Journalism

June 2008 - June 2008

Experience

Social Media Strategist

Hello Design , Culver City

April 2012 - June 2012

CLIENTS: Herman Miller, Tillamook, and Prescriptives by Estee Lauder  Managed day-to-day messaging and monitoring of Hello digital community across multiple social media platforms.  Spearheaded and created the monthly Herman Miller social media strategy report; provided analysis related to messaging, engagement, and preferences of Herman Miller online audience.  Reviewed creative submissions from creative design team as well as tested new campaign executions.

Analysis
Reporting
Content
Director of Marketing

Project by Project

February 2011 - August 2012

Management
Collaboration
You Know
Assistant Account Executive

Horizon Media , Century City

September 2010 - April 2012

 CLIENTS: NBC, MSNBC, CNBC, Bravo, NBC News, Sundance Channel, and Jack in the Box  Managed and coordinated client requests to creative, traffic, buying and interactive/offline activation teams.  Served as primary client liaison for campaigns such as “Late Night”, “Lean Forward”, and “Top Chef”.  Established comprehensive knowledge of strategic planning utilizing interactive and offline marketing vehicles, including digital display, search, mobile/SMS, National/Local broadcast, radio, out of home, promotions, and sports sponsorships, to deliver integrated regional marketing plans for product campaigns.  Created monthly emerging media client report and developed POVs on new media opportunities.

Client
Planning
Etc
Financial Advisor

Morgan Stanley Smith Barney

May 2008 - August 2010

The Mamer Group at Morgan Stanley Smith Barney, May 2008- March 2009

Acwuisition
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Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

N/A

Commute

Relocate

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