Strategic, analytical and creative digital marketer with experience in traditional, online and social media marketing. Recognized for forward-thinking approach, adaptive leadership and the ability to identify and utilize new trends and technologies.
University Of Toronto
Digital Marketing Management , Digital Marketing Management
- April 2015
Paid Search Account Manager
Ionrocket.com , Ottawa
- May 2015
•Developing, implementing, managing and optimizing Paid Search campaigns for Google and Bing.
•Reporting and analyzing results. Providing actionable insights and developing strategic tests based on results.
•Executing tests and strategic plans and reporting back on outcomes.
Sales & Marketing Manager
InterContinental Hotels Group , Bethlehem
- July 2009
•Established & implemented sales guidelines, policies & procedures.
•Generated viable sales leads through proactive networking activities with major regional and international agencies.
•Implemented a full suite of marketing strategies to build awareness about the hotel and increase occupancy.
•Participated in international trade shows and conferences to promote the Hotel.