Hannah Evershed

Digital Media

London, SW9 9PP, United Kingdom


Commercial Acumen leading P&L

Business Development through Sales

Employee Management

Client Leadership


Murdoch University

Economics, Management & Public , Economics, Management & Public

October 2010 - October 2010


Partner, Head of Digital Operations

Mindshare , London

January 2011 - January 2012

Digital Operations lead across global initiatives as related to Social Media, Demand Side Platforms (DSPs), Owned Media, Employee Attraction, Training and Retention strategies, Search Paid/ Organic, Best Practice Standards and Processes and Emerging Media Platforms (Mobile, Video, Gaming etc.) Direct manager and P&L responsibility for thirty four staff with additional regional dotted line reports, including Head of Digital Operations EMEA & Head of Search NA. Lead strategist for Demand Side Platforms (DSPs) and defining of the global operational architecture including navigation of parent company infrastructure to the benefit of client and Mindshare needs. Feed and manage business planning and support requirement to Group M, stakeholder managing across lead offices in New York, Singapore, Paris and London 3rd Party Relationship management with lead role on Google & Technology Providers

New Product Offering Development
Team Sales Support & Leadership
Global Infrastructure Support and Training
Partner, Digital Direct and Search

Mindshare , London

September 2008 - December 2010

Developed and deployed a vision and strategy for growing Search, Direct Response product and execution capabilities Liaison with local market MD's/CEO's to realise plan objectives and revenue goals Achieved seven figure 12 month revenue growth target for central team within 6 months – 130% increase over 2008 profits while increasing margin level, with additional positive growth realisation achieved in local offices. Sustained revenue in 2010 and further grew 78%, with continued success into 2011 Established global search support infrastructure with appointments in APAC, NA & EMEA Lead senior strategic relations with internal peers and clients direct for digital services including HSBC, BP/Castrol, Mazda, Volvo, Motorola, LG, SAP & Ford

Client Partner
Team Leadership
Business Development Sales & Operations
Global Search Director

Isobar, Diffiniti & Vizeum , London

November 2003 - September 2008

Client Partner
Media Planning & Buying
Business Development Sales & Operations

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