Deborah Fisher

Atlanta, 30326, United States


Sales/New Business Operations

Digital Marketing/Media

Goal Attainment

Direct Response Marketing





Accomplished senior level executive with over twenty years’ experience specializing in digital and direct response advertising for both B2C and B2B brands. Well versed in digital media, e-commerce, technology, strategic planning & executing, tracking, reporting and analytics. Driven to achieve goals using data and analysis to inform future strategies and campaigns. DIRECT RESPONSE MARKETING | FINANCIAL ACCOUNTABILITY | DIGITAL MARKETING TOOLS & TECHNOLOGY | SALES STRATEGY | CROSS FUNCTIONAL COORDINATION CONTENT STRATEGY | NEW BUSINESS DEVELOPMENT | STAFF DEVELOPMENT An excellent communicator, both written and verbally. Results oriented, energetic, organized, take charge leader, efficient trouble-shooter and problem solver.


Kent State University

English Education , English Education


Hiram College

English , English



VP Marketing

Response Mine Interactive , Atlanta

August 2012 - March 2015

Developed, implemented and maintained a marketing and sales system that drove more than 200 appointments for sales calls while reducing the cost to acquire those appointments by 26% since early in 2013 ROI on sales generated was $3.84 for 2014 98% of all new leads into the system were “net new” leads where previously 100% of leads were based off of tired referrals Managed multiple external agencies and partners Directed internal and external creative resources Lead all content and social media efforts Planned and executed monthly corporate newsletter Requested speaker, and writing contributor to Agency Post and Boomer Reviews Certified B2B Marketer – Marketing Sherpa Achieved basic Systems Dynamics Proficiency

Direct Response Marketing
Sales Strategy
Goal Attainment
Account Director

Definition 6 , Atlanta

December 2010 - December 2011

Developed social media strategy for Mitsubishi professional segment with a goal of educating and engaging distributors on the Mitsubishi technology platform Managed group of accounts, specializing in digital media campaigns, creative design and development in both rich and non-rich formats Reduced annual cost per lead goal by 75% and achieved annual lead goal in 3 months Managed matrixed team of Project managers, Account managers and Subject Matter Experts Launched multiple websites and iPad Apps for Fortune 500 clients, each with Social and SEO best practices incorporated during development MEDocs & MENews for Mitsubishi (proprietary Apps) Clients include: Amtico International, VeriFone, Mitsubishi Electric, Primedia, Storage Post and Technical Innovation

Web Design/Development
Account Management/Growth
Marketing Strategy
VP Management Supervisor

BKV , Atlanta

August 2000 - March 2010

Harrah’s Entertainment: Directed a 14-person agency team managing the company’s largest and most profitable digital media account, from initial strategy presentation to detailed media planning and execution, during a period that saw client grow revenue from a test budget to a $15 million media account. Managed 27 properties in over 15 markets and grew consistently throughout the full duration of account tenure. Consistently beat ROI goals with a standard return of 10 to 1 for booking hotel rooms. After Hours Formalwear: Directed all strategic marketing programs (450 retail locations in 35 states) consisting of a marketing budget of $5-8 million annually. Met or exceeded cost per registration goals. Sold client on benefits of migrating into digital applications. Managed client database and (e)CRM program including e-mail, direct mail and outbound telemarketing programs.

Client Management/Growth
Digital Marketing/Media
Direct Response Marketing

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