Media Monitors , Singapore

August 2010 - October 2011

Key Responsibilities: - Oversee Singapore operation and reporting to General Manager, South East Asia. - Formulated sales and marketing plan in accordance to the corporate goals. - Delivered effective, efficient and insightful products support to a large diverse portfolio of clients. - Increased awareness and lead generation of qualitative analysis, specifically MM research powered by CARMA methodology. - Identified clients requiring “strategic” servicing and successfully transition them across to the relevant strategic team. - Supervised business support team to ensure corporate goals were met.

MediaBanc Sdn Bhd , Johor Bahru

August 2008 - October 2010

Marketing Roles:- - Planned and managed A&P, marketing communication activities and budget. - Conceptualized and managed new products launch to the target segmentation. - Responsible for planning and management of product roadmap and provide leadership for successful conceptualization and feedback to R&D centre according to the customers’ need and expectation. - Handled product development from concept, design, production, testing, and delivery platform with stakeholders. - Maintained the company’s branding and portfolio and manage a wide spectrum of clientele from Government, Financial, IT, Telecommunication, Service, Partner, Media and Associations through field marketing and sales efforts.

MediaBanc Sdn Bhd , Johor Bahru

May 2005 - August 2008

Key Responsibilities: - To develop and maintain the marketing & communication strategy onto B2B segmentations. - Established interactions with other marketing and business development managers from different regions to leverage on successful marketing activities. - Defined competitive pricing and marketing strategies to deliver higher brand awareness and market share. - Organized new products launch, formulated business strategy by product mixes. - Developed business plans and strategic framework to optimize company’s assets. - Working collaboratively with higher management and cross-functional teams to reach business goals. - Provided leadership to the business development team of 7 persons to drive sales and to ensure that sales objectives are met. - Established business relationship & rapport with customers.

MCSB Systems (Johore) Sdn Bhd

October 2003 - May 2005

Key Responsibilities: - Planned and analyzed product and market segmentations. - Prospected for new customers and generated new sales for the Company through aggressive Cold-Calls. - Provided technical advice on both hardware and software products to customers based on requirements. - Prepared quotations, proposals and marketing materials. - Organized new product launches through promotions and seminars. - Managed Project Management between suppliers, internal partners and customers through the whole implementation and closing of projects.

Multicode Electronics Industries (M) Sdn Bhd , Johor Bahru

September 1999 - October 2003

Key Responsibilities: - Formulated and implement marketing plan for overseas market, including Thailand, China, India and Singapore. - Working closely with the operations team to ensure customers’ needs are realized and met. - Identified and manage distributors in overseas market. - To maintain and report on opportunities in the market regarding business and customer development. - Developed and managed marketing portfolio including the corporate website, marketing literatures and etc to associate with the company branding. - Planned and implemented product launch into the targeted segments. - Reinforce and coordinated the marketing communication activities.

F&N COCA-COLA (M) SDN BHD , Johor Bahru

August 1998 - September 1999

Key Responsibilities: - Identified market potentiality and opportunities through data mining and sites visit. - Liaised and collaborated with the site owners and corporate for vending machines installation. - Managed vending sales team day-to-day operation. - Managed and analyze the sales trend and opportunities.