Janet Kennedy

Director Market Development

Durham, 27703


Marketing Events/Execution

Marketing Strategy

Social Media Management

Digital Strategy


Goucher College

Sociology & Communications , Sociology & Communications

May 1980 - May 1980

Phillips Exeter Academy

May 1976 - May 1976



5 Bucks is Change , Raleigh, NC

January 2010 - October 2011

Founder of "5 Bucks is Change", an initiative created to inspire friends to join together to do micro-fund raising for micro-charities. Teacher, volunteer and presenter on turning personal passions for charities into fund raising action with friends. Featured nonprofit partner at NCDevCon and RealtorBarCamp 2010.


TIMA (Triangle Interactive Marketing Association) , Raleigh, NC

December 2009 - October 2011

Serving as the current President of the Triangle Interactive Marketing Association for 2010-11. Leading the organization through the launch of a new web site, membership management tool and membership growth. Moderator of panels on Social Media Trends and professional development in the interactive marketing space. Join TIMA today and participate in an exciting series of programs, special interest groups and networking events in 2011.

Director Market Development

Market Vue Partners , Durham, NC

November 2008 - October 2011

*Developing new markets for consumer market research & targeting marketing services firm working in the retail, banking, franchise and insurance verticals. *Manage client services *Oversee marketing direct mail program *Manage social media planning & implementation. *Strategic planning for company internal web development and client CMS.

Marketing Manager

Escalade Sports , Raleigh, NC

February 2006 - August 2008

National Marketing Manager for Playground Business Unit of Escalade Sports.

Marketing Director

Woodplay , Raleigh, NC

May 2003 - February 2006

National Marketing Director for a premium line of redwood swingsets. Company was purchased by Escalade Sports in February 2006.

Project Manager

MediMax Communications , Durham, NC

September 2002 - March 2003

Project Manager for a medical education company. Responsible for planning and implementing a medical advisory board conference for pharmaceutical clients.

Marketing Director

Comcast Cable , Chattanooga, TN

October 1996 - April 2002

Directed the marketing and customer acquisition for a 220,000 subscriber cable system. Managed direct sales, telemarketing and marketing team of 15. Launched digital cable service to 5 local systems.

Volunteer & Officer

Non-Profit Organizations , Raleigh, NC

January 1994 - March 2011

A dedicated volunteer at a variety of Trade Associations and Non-profit Organizations including; * Triangle Interactive Marketing Association (President 2010-11) *American Marketing Association - Triangle, *Assistance League of the Triangle Area * Phillips Exeter Academy - Triangle Alumni Association (President) *AIDS Alliance of the Carolinas (Event Support) *American Red Cross (Charity Ball Committee) *American Heart Association (Heart Ball Volunteer) *Conservator's Center Inc - Wildlife Rescue (Fund raising Committee) *Meals on Wheels (Gala Event Volunteer) *Society for Creative Anachronism (Past President - Durham Chapter) * Experienced and creative fund raiser and event planner. * Capable administrator and group officer keeping organizations current with non-profit regulations, building membership and positively managing all volunteer work force. * Earned group awards for both Service and Arts Achievement.

Marketing Director

CBL & Associates Properties, Inc. , Chattanooga, TN

October 1991 - October 1996

Certified Marketing Director by the International Council of Shopping Centers

Marketing Director

JMB Properties Inc , Spartanburg, SC

May 1986 - October 1991

Managed all aspects of marketing for a shopping center.

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