profile

Jasmin Francis-Bush

Marketing Management

San Francisco Bay Area, USA

Skills

Strategic& Brand Marketing

Special Events& Public Relations

Project& Budget Management

Intergrated Marketing Communication(IMC)

About

Marketing and brand management expertise includes strategic marketing campaigns, events, public relations, and media within the fashion, luxury, retail, entertainment,travel, and sports industries. Extensive graduate research on the Middle Eastern and Asian consumer specifically Japan, China, UAE, Saudi Arabia, Pakistan, and India. High attention to detail, multitasking, team-player, and managing multiple deliverable simultaneously. Demonstrates a creative approach to business, well- traveled, with excellent intercultural and interpersonal skills.

Education

Savannah College of Art&Design

Luxury Marketing &Management , Luxury Marketing &Management

2012 - 2012

University of Florida

Sports Management/Business , Sports Management/Business

May 2004 - May 2004

Experience

Marketing Manager

The Men's Wearhouse , San Francisco

March 2012 - January 2013

Managing marketing realm for a multimillion dollar High School program driving sales and traffic across multiple channels in the US and Canada. Establishing the brand as the ultimate destination for all things surrounding Prom, Homecomings, Quinceanera including developing brand platform, overarching thematic campaign, new photography, developing strategies, marketing plans, awareness drivers/guerrilla marketing, social media platforms, PR/media tour, and integrating new partnerships that align with the target consumer. Establishing a gamification rewards program that reaches over 60,000 teens and philanthropic initiatives with a reach of 5,000 high schools across the country.

Marketing
Management
Sponsorship/Partnership
Marketing Lead

SCAD-CLC QEP , Atlanta& Savannah, GA

January 2011 - May 2011

Re-introduced Men's fashion brand and introduced women’s assortment in less than six months. Created and pitched three distinct brand umbrellas along with fall and spring collections. Shaped the marketing and retail strategy across brick and mortar, e-commerce, pop-up store tours, and international expansion. Established the target consumer, market penetration, and IMC plan across five phases. Collaborated with Fashion Design, Advertising, and Digital to develop brand identity, product prototypes, packaging, advertising, and social media campaign.

Marketing
Branding
Project Management
Marketing Manager

Macy's Inc. , Atlanta, GA

June 2008 - May 2009

Secured sponsorship and in-kind partnerships for Macy’s marketing department, thereby extending the budget and offsetting costs. Examples of partnerships include Universal-Motown Records, Atlanta Falcons, Bahamas Tourism Board, and WSB-TV. Redesigned Macy’s Multicultural Initiative across multiple platforms including the web, events, and digital networks. Managed the external agency, ensured the project adhered by the Macy’s brand standards and oversaw the re-launch of the website.  Supervised special projects such as Macy’s Great Tree Lighting, Macy’s Passport, Macy’s 150th Birthday Celebration, Swim Catalog and Video, and 2008 Macy’s Central Holiday Postmortem Report.

Project Management
Sponsorship
Online Marketing
Special Events Manager

Bloomingdale's , New York

January 2006 - April 2008

Developed and planned over 150 high fashion, retail, philanthropic, consumer, and corporate in-store events annually. Event types include fashion, designer, & celebrity appearances, fashion shows, exclusive product launches, charity luncheons, cocktail parties, live concerts, Broadway performances, magazine and movie premieres, book signings, and cooking demonstrations. Areas of proficiency include developing event marketing campaigns, overseeing advertising, handling extensive budgets, managing collection and product launched, event catering and décor, overseeing vendor selection, garnering media attention, consumer interest, securing sponsorship, and supervising staff.  Key Successes exceeding the expectations of an aggressive event and marketing strategies, extending the department budget by 90% by securing over $800,000 in third party sponsorships, and surpassing the average ROI on revenue driven events.

Management
Forecasting/Recaps/Budgeting
Marketing/Advertising
Freelance

MTV Video Music Awards , Miami

September 2005 - October 2005

Contributed to musical award show in the credentials and production office. Responsibilities included supervising the credential office, managed last-minute celebrity requests, generated signage, and worked with the City of Miami on security and show access.

Supervisor
Signage
VIP
Coordinator

National Basketball Association , Secaucus

January 2002 - April 2006

Planned aspects of the leagues premiere events and promotions both nationally and internationally such as NBA All-Star Weekend, Basketball Without Borders, Preseason Games, and NBA Store. Expanded and implemented new marketing and branding opportunities based upon NBA sponsors, partnerships, and NBA players. Areas of proficiency include Event Planning, Project Management, Production/Operations, Marketing, Sponsorship, International Logistics, Entertainment Programming, Staffing, Market and Consumer Research, Retail, Travel/Hospitality, and Transportation. Handled multiple job scopes and responsibilities to include vendor procurement, executed licensure agreements, site visits, designed event layouts, formulated production schedules drove ticket sales, administered customs brokers and logistics, and maintained NBA inventory.

Project Management
Production/Logistics
Branding
Intern

Ralph Lauren , Atlanta

May 2001 - August 2001

The Merchandise and Visual Coordinator for the Atlanta and North Georgia region. Ensured the department stores adhered to the brand guidelines and trained sales associates on new product.Planned and executed the Back to School Fashion Show.

Merchandising
Visual
Sales Training
Store Management Intern

Champs Sports , Gainesville

January 2000 - August 2000

Over the course of the program focused on achieving sales goals, maintaining superb customer service, hiring and managing staff, and daily opening and closing duties registers, merchandising, corporate conference calls.

Management
Customer Service
Merchandising

Workplace personality

100+

Company Size

12

Day Length

25+

Team Size

Loud

Noise Level

Formal

Dress Code

Benefits

Cafeteria

N/A

Commute

Relocate

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