Information Architecture (IA)
A web designer, copywriter and illustrator who combines a user's desire for great UX with a pedant's passion for logical IA.
Web Design, UX, IA Portfolio:
Temasek Polytechnic, Singapore
Visual Communication , Visual Communication
August 1998 - August 1998
Senior Web Designer
Comwerks Pte Ltd , Singapore
April 2010 - June 2012
Microsoft, XBox, Nokia, SMRT (Singapore)
Core job proficiencies:
Design, conceptualisation, copywriting, User Experience (UX), Information Architecture (IA), User Interface (UI) design.
Clique Interactive Pte Ltd / Addictis Pte Ltd , Singapore
October 2006 - January 2010
Sun Microsystems, Symantec, Nokia, ACUVUE, HP, Standard Chartered Bank
Core job proficiencies:
Design, conceptualisation, copywriting, UX, IA, UI design, HTML/CSS.
SL Interactive Pte Ltd , Singapore
June 2005 - August 2006
Notable Mobile Game Titles Shipped:
Camsters, Project Supermodel II, Amazing Mice
Designed supporting materials (brochures, leaflets, posters, etc) for game titles, applications, and promotions.
Designed and coded sites and microsites.
Global Ariel Singapore Pte Ltd , Singapore
January 2004 - April 2005
I handled absolutely everything design-related, from top-to-bottom, that it took to revamp the former MiCasa Hotel in Phnom Penh to Himawari Hotel Apartments.
This included, but was not limited to conceptualisation, design, art-direction, logo and brand creation, exterior and interior signage design, copywriting, packaging, photography and print and web production.
Everything design - you name it, I did it.
Quotations, Assisting Legal, QC & QA
AllBest Photocopy & Printing , Singapore
August 2002 - February 2004
Designed and typeset:
Numerous books and publications, ranging from school diaries to automobile manuals with an almost 100% satisfaction rate from customers - said customers returned to the company repeatedly for new publications
Brochures, flyers, leaflets, posters & corporate identity packages
Packaging for electric appliances
Rich-Art Enterprises Pte Ltd , Singapore
June 2002 - August 2002
Facade and interior decorations for C.K. Tang's Christmas 2002 (featured in ChannelNewsAsia)
Facade and interior decorations for Robertson Walk's Christmas 2002
Facade and interior decorations for Valley Point's Christmas 2002
K. K. Yap & Partners , Singapore
March 1999 - August 1999
Completely re-designed corporate identity, designing new letterheads, namecards, 2 sizes of envelope, corporate folder & signage, as well as creating an advertising campaign along with promotional materials.